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OneUnited Bank Featured in NBC Universal's New Docuseries "The Shift," Powered by Salesforce



OneUnited Bank, located in Liberty City, is proud to announce its inclusion in ‘“The Shift,” a new branded video series by Salesforce (NYSE: CRM) and NBCUniversal, showing how seven high-growth organizations took on digital transformation during heavy market headwinds — and made it through. “The Shift” will premiere with the OneUnited Bank episode on Sept. 17th, 2022 at 2:30 pm ET on CNBC and will stream exclusively on CNBC.com, Peacock, and Salesforce+. The episode will be available to stream on Salesforce+ and CNBC.com on Monday September 19th, 2022. On Oct. 3, the series will debut on Peacock.

The premiere episode of “The Shift” spotlights how OneUnited Bank, America’s largest Black-owned bank, is building a revolutionary new digital product, Cash Please, aimed at upending the predatory payday loan business.



“This moment of social reckoning has created an unprecedented opportunity for our country to overcome the sustained damage from our history of systemic racism. Technology provides the opportunity to organize effectively to drive political, social, and economic change. It also creates the biggest opportunity to generate wealth in the history of mankind,” said Kevin Cohee, Chairman and Chief Executive Officer of OneUnited Bank.

Shot over six months at OneUnited Bank branches in Los Angeles, Boston and Miami, the 30-minute episode will explore the story of the Bank, its history and mission to utilize technology to empower Black America to close the racial wealth gap and create generational wealth. The episode covers the innerworkings of the Bank and features interviews that tell the story of the Bank’s progress and march towards technology over the past 25 years.


“We are excited to bring OneUnited Bank’s inspiring story to life on the premiere episode of The Shift”, said Matthew Jaffe, VP, Head of Salesforce Studios. “They are a great example of industry leaders using business as a platform for change through the use of innovative technology.”


By ML Staff. Image courtesy of The Shift


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