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Omni Beach Life Unleashes its OBL Swimwear Line at Miami Swim Week with a Vivid Display of the Brand Values


Mayra


After captivating attendees at Miami Swim Week with his collection of OBL Bikinis, Miami-based designer Dean Richards shared with us the core values of the Omni Beach Life brand:


  1. Inspire women everywhere to embrace the carefree, bold and feminine Brazilian beach lifestyle

  2. Empower women with confidence and femininity

  3. Sustain our oceans and beaches

  4. Contribute responsibly to social and economic sustainability


Pri


Inspiring Women Everywhere to Embrace the Carefree, Bold and Feminine Brazilian Beach Lifestyle


At Omni Beach Life, the beach is more than just a destination - it`s a lifestyle.  This Brazilian-American brand invites us to embrace the sun-soaked, carefree spirit of the exotic Brazilian shores and the carefree, bold and feminine beach lifestyle for which OBL bikinis are designed.  With a vision to free women from the need to go to the beach for a suntan, selfies and to be seen, Omni Beach Life offers the notion that the beach is home, our natural habitat; that we belong every bit as much as every grain of sand; where we are free to be bold, fearless and completely alive!  We notice that models walking for Omni Beach Life in Miami Swim Week wear no shoes or accessories as an intentional display of their carefree, feminine walk along the beach.


Desiree, Jilissa & Naeemah


Empowering Women with Confidence and Femininity


No matter her body type or beach lifestyle, Omni Beach Life strives to empower all women with the confidence, comfort and joy to embrace each day with a zest for life.  OBL swimwear was created with the vision to empower all women.  The bold colors, cheeky cut-outs and barely-there string bikinis are designed to empower women with confidence and femininity; to feel radiant, fearless and unapologetically feminine. Dean believes that self-empowerment is the essence of all artistic creation, and that there is no limit to the souls that may be moved by a truly empowered woman. 


Marta & Pri


Sustaining Our Oceans and Beaches


Dean says "If we want to live the Omni Beach lifestyle, we must sustain the Omni Beach lifestyle."  Through their partnership with 4 Oceans, a wonderfully committed and responsible global organization, Omni Beach Life removes 200 pounds of plastic and waste from our oceans each month.  Customers also contribute to the cause, with a portion of every sale of OBL swimwear going toward additional waste removal from our oceans.


Gina, Pri & Gi


Contributing Responsibly to Social and Economic Sustainability


Omni Beach Life takes a wholistic approach to sustainability: social and economic, as well as environmental.  OBL designs are intended to empower all women with the confidence of self expression and femininity.  And with high quality fabrics and enduring styles, Omni Beach Life invites women to discard the trend of "fast fashion", encouraging conscious consumption.  Lastly, OBL swimwear is priced to ensure that no woman is excluded for economic means.


Pri


The Freedom to be Bold, Fearless and Unapologetically Feminine

To learn more about Omni Beach Life and to shop the OBL swimwear collection, visit www.omnibeachlife.com.



#(908)672-6664


By ML Staff. Images courtesy of Omni Beach Life



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