Olivia Dean Announced as New Face of 'Burberry Her' Fragrance, Global Campaign Launches January 2026

Burberry Fragrance has announced British singer-songwriter Olivia Dean as the new face of its iconic Burberry Her fragrance line. The campaign, set to launch globally in January 2026, will introduce the newest fragrance in the celebrated collection. While Burberry maintains a flagship boutique in the Miami Design District, the fragrance will be available for purchase online, ensuring wide accessibility.

Dean, born in East London, is one of the most exciting new voices in British music. Her soulful sound — blending modern and nostalgic influences — mirrors the spirit of Burberry Her. With multiple BRIT Award nominations, chart-topping singles, and sold-out arena tours, Dean has built a global career rooted in authenticity, individuality, and self-expression, values that align with Burberry’s heritage and modern identity.

“When Burberry Beauty first reached out, I was so excited!” said Dean. “As a British artist, I’ve always admired what Burberry represents. It’s such an iconic brand with an incredible heritage, yet it still feels young, fresh, and modern. I’m a huge fan of fragrance and love the way it can capture a moment or evoke a memory, so to be part of that story and represent a fragrance that celebrates individuality and self-expression is a dream come true.”

With the January 2026 launch, Burberry Her continues to evolve as a fragrance pillar, pairing timeless craftsmanship with a contemporary edge — now represented by one of the UK’s most distinctive rising stars.

By ML staff. Photo/Burberry