Olfactory NYC Opens First Miami Store in the Heart of the Wynwood District
- adriana
- Mar 7
- 3 min read
OLFACTORY NYC, the award-winning, revolutionary, new, modern fragrance concept has opened a new retail boutique in the heart of the popular Wynwood district in Miami, Florida. This is Olfactory NYC’s first location in Florida after successful expansion into new retail markets including Washington, D.C., Boston, and Atlanta.
Olfactory NYC was founded by JJ Vittoria in New York City in 2017, and currently has three New York City boutiques, including the flagship Bleecker Street West Village store, Nolita, and Williamsburg, as well as a boutique on Boston’s famed Newbury shopping street, Washington D.C.’s popular Georgetown district, downtown Washington, D.C., and Atlanta’s Ponce City Market.
“We have had tremendous success (and fun) introducing new customers to the art of perfumery, customizing scents in our Northeast locations and now we look forward to inviting new customers across the country to come and create with us.”
~ JJ Vittoria, Olfactory NYC Founder
Olfactory NYC is a revolutionary new concept in modern fine fragrance. Curated by the world's top perfumers, using the highest quality natural and sustainable ingredients found in the finest luxury brands, the passionate team at Olfactory NYC eliminates the guesswork behind choosing a “signature
scent” by allowing customers to create their own personalized fragrance.
When visiting an Olfactory NYC studio, the customer experience is fun and accessible, and includes smelling a selection of 9 core, gender-neutral fragrances and choosing a favorite to customize. Based on one’s preferences, the ‘scentologists’ will then guide one through the process of layering a variety of different fragrance accords to each core scent until one discovers their perfect blend. The custom scent is then freshly bottled, and clients can choose the fragrance's bottle color and hand-stamped label name.
In addition to core and custom fragrance, Olfactory NYC offers travel sprays, body wash, body lotion, rinse-free hand wash, and soy-blend candles in many of the same scents as the core fragrances.Olfactory NYC also offers the option to create custom scents at home. The three-step process is designed to mimic the in-store experience, and includes an “Explorer Box” shipment, which includes the 9 core scents, followed by a “Tinkerer Box” with the accords to add to the core scents, and finally after creating the custom scent, a Full Size Custom Fragrance is delivered. Additionally, Olfactory NYC offers traditional Gift Cards and Gift Bottles, which recipients may redeem in-store by creating their personalized fragrance, complete with a custom hand-stamped label.
"At Olfactory NYC, we focus on fragrance. Using only the highest quality ingredients, sourced and created by some of the world’s top perfumers, we bottle and blend our scents fresh at our scent studios. We also know your fragrance is personal. Guided by our on site scent mixologists, our customers are invited to customize their fragrances. Harnessing the genius and passion of master perfumers to create something uniquely yours. Olfactory NYC is a new concept in fine fragrance. By eliminating costly bottling, packaging and licensing fees, we make the art of master perfumers more accessible. Our scents are designed to be fun, complex and engaging, allowing our customer to explore a new side of fine fragrance. Customers can also tinker with their scent, by adding specially designed accords, to create a scent that is personal and unique.”
~ JJ Vittoria, Olfactory NYC Founder
Olfactory NYC works with some of the world’s top perfumers, including: Ilias Ermenedis, Honorine Blanc, Harry Fremont, Gabriela Chelariu, Frank Voelkl, and Annie Buzantian.
Olfactory NYC is certified cruelty-free by Leaping Bunny International. All of the products are vegan, phthalate-free, and paraben-free. The fragrance oils are sustainably sourced and contain ingredients certified safe by IFRA.
Olfactory NYC products and at-home experience are available online at www.olfactorynyc.com as well as through affiliate retail marketing partner Share-A-Sale.
Olfactory NYC Miami
316 NW 25th Street
Miami, FL 33127
To book an appointment, click HERE
