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North Bay Road by Richard Kirshenbaum

In the winter of 2020, best-selling author and New York City ad executive Richard Kirshenbaum decided to move his family to Miami during Covid, having found a place on the storied North Bay Road. Inspired by the home’s unique character and history, the idea for his new novel NORTH BAY ROAD was born.


Photo by Jesse Dittmar


Following his debut novel Rouge, which was acquired by Sony TV, NORTH BAY ROAD is a part murder mystery, part forbidden love story, centering on a woman whose life takes a sharp turn when a mysterious socialite leaves her a surprise inheritance.


Liz Galin is an out-of-work fashion stylist living in New York City who put her life on hold to care for her sick mother during the COVID-19 pandemic. Unexpectedly, she inherits a crumbling mansion on North Bay Road in Miami. What follows is a fast-paced story of intrigue and deception as Liz uncovers clues to a century-old murder, a forbidden love story, and the long-gone past that led to her unbeknownst inheritance. Throughout her journey, Liz reveals the dark underbelly beneath high society and draws parallels between her own values and the ones held by the more ostentatious characters who haunt her on North Bay Road. With Liz’s story, Kirshenbaum asks what we learn about our own values when faced with the opportunity to take a more glamorous and fulfilling path in life.


Set against one of Miami’s most resplendent and storied neighborhoods, NORTH BAY ROAD is an irresistible addition to this year’s summer reading list. Legendary producer Norman Lear has praised it as “the most enjoyable of reads.” Author Adriana Trigiani says “North Bay Road will find its way onto every beach chair in America and will have readers turning pages long after the sun goes down,” while Bill Gerber, Oscar-nominated producer of A Star is Born, raves, “If you loved The White Lotus you are sure to love North Bay Road…”



Advanced Praise


“North Bay Road is not only the ultimate beach read, but the ultimate Miami Beach Read.” —Ernest Lupinacci, Co-Producer, of The Offer and Author of The Godfather Gang


“A lush, descriptive, evocative look at inheritances of all kinds, even the most unexpected, with Richard Kirshenbaum’s keen insider eye at work yet again. An immersive triumph!” —Zibby Owens, Author of Bookends: A Memoir of Love, Loss, and Literature


“Richard Kirshenbaum is a magnificent storyteller. Liz Galin’s life is not turning out as she had hoped. When she is bequeathed a palazzo in Miami in need of repair, she sets out to fix her own life as she solves the mystery of her inheritance. North Bay Road will find its way onto every beach chair in America and will have readers turning pages long after the sun has gone down. Houses hold secrets, but in Richard Kirshenbaum’s hands, not for long.” —Adriana Trigiani, Author of The Good Left Undone


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Photos by JPatrick McMullan/Patrick McMullan via Getty Images


About the Author


Richard Kirshenbaum is one of the most exciting personalities in New York City advertising, and an accomplished entrepreneur and author.


In 1987, at age twenty-six, he co-founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion in billings and well-known divisions such as Media Kitchen and Varick Media. The agency’s notable clients included BMW, Jergens, Hennessy, Moet & Chandon, Van Cleef & Arpels, Snapple, Coach, and Target. Currently, Kirshenbaum is CEO of SWAT by Kirshenbaum, a high-profile boutique branding agency he launched in 2011, which works with entrepreneurs and emerging companies. He is also co-founder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum, as well as the co-founder of SWAT Equity, a fund that invests in emerging consumer brands. He is the author of Isn’t That Rich?, a #1 Amazon bestseller, and his debut novel, Rouge.


Photo by Eric Stiffler


You can learn more about NORTH BAY ROAD by going to:



By ML staff

Images courtesy of Richard Kirshenbaum


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