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Norwegian Prima Debuts as Brand's Most In-Demand Vessel with Record-Breaking Sales

First of Six Next-Generation Vessels Sets Single-Best Booking Day and Best Initial Booking Week Sales in the Company's 54-Year History. Norwegian Cruise Line's Record-Breaking Sales Demonstrate Strong Demand for Cruise Travel.



Norwegian Cruise Line (NCL), the innovator in global cruise travel, is once again breaking the boundaries of conventional cruising and vacation experiences, with the reveal of Norwegian Prima, which has become the Brand's most in-demand ship ever, with record bookings on the first day and week of sales.


With voyages beginning August 2022, Norwegian Prima, the first of six ships within NCL's all new Prima Class, will offer guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and Brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk.



"Every aspect of Norwegian Prima, from bow-to-stern, was conceptualized with the guest in mind," said Norwegian Cruise Line's President and CEO Harry Sommer. "With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests' excitement to return to the ocean and of the significant demand for a premium vacation experience."



Norwegian Prima will not only offer the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept. The Haven will feature an expansive sundeck, a stunning infinity pool overlooking the ship's wake and an outdoor spa with a glass-walled sauna and cold room.



"Norwegian Prima is already proving to be a game-changer for NCL," added Sommer. "Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences."


By ML Staff. Images courtesy of Norwegian Prima