niLuu, the Luxury Cruelty Free, Vegan Silk-Wear Brand Launches New Pieces for Its FW 22 Collection
niLuu, the vegan silk-wear brand inspired by beauty and compassion towards animals is launching a selection of new pieces furthering the luxury brand’s mission to build a sustainable wardrobe from loungewear and ready-to-wear pieces. An ode to founder Nilüfer Bracco’s rich heritage, niLuu’s meaningful designs celebrate Turkey’s full bodied aesthetic culture. Abundant in color palette, texture, and narrative, niLuu invites all to carry the spirit of intention into each day.
Inspired by how existing pieces can evolve and be more versatile, Nilüfer adds new pieces and categories that act as an extension of the current collection while adding new colors and styles. The new pieces include four slip dresses; two maxi dresses; three cami tops; two new colors of the “Harper” pant; two unisex “Nat” shirts; three unisex “Mika” tees; and new kimonos in a vibrant and luxurious green hue and another in deep purple.
“I am very excited to be launching our Fall/Winter collection. niLuu’s customers have been passionate about our product versatility: the fact that you can wear niLuu at home, on an elegant night out, and anything in between. With this launch we are introducing even more versatile pieces that are right for any time of day. We continue our mission to build a sustainable closet where, thanks to our quality and longevity, niLuu products can be worn as many times as you like and you are always stylish and chic” says Nilüfer Bracco, founder and creative director of niLuu.
While continuing its commitment to eco-friendly practices, niLuu delivers vegan silk pieces that are sustainable, biodegradable, and 100% certified vegan thus combining the iconic elegance of traditional silk with a socially and environmentally ethical production process. Made primarily from Bemberg®, a yarn fiber derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several anti-ageing benefits.
In keeping with niLuu’s sustainability ethos, its fabrics are Peta-approved as they are made without the use of any animal protein in the entire production process.
The new pieces will be available starting October 11 at niluu.com followed by Bergdorf Goodman and Neiman Marcus, among others.
More on niLuu
niLuu is a vegan silk loungewear brand founded in 2020 by Miami based designer Nilüfer Bracco. Marrying the archetypal sophistication inherent to traditional silk with a purpose-driven twist, niLuu brings you cruelty-free vegan silk-wear to accompany you through your most treasured moments.
Blurring the line between loungewear and outerwear, luxury and sustainability, niLuu focuses on meticulous and timeless construction, welcoming an era of refined comfort with an earth-positive footprint. niLuu has partnered with 1% For the Planet pledging to donate 1% of its revenues to environmental organizations that work hard to protect our planet. Made primarily from Bemberg®, a yarn fibre derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several benefits for the skin. The breathable fabric helps to maintain body temperature and excellent moisture control; meaning the fabric doesn’t dry out the skin or hair in the ways that cotton would. The fabric also has minimal friction against the skin, which means it is also known to have anti-aging benefits.
An ode to founder Nilufer Bracco’s roots, niLuu’s meaningful designs celebrate Turkey’s full-bodied aesthetic culture. Rich in color, texture, and narrative, we invite you to carry the spirit of intention into whatever it is your day holds.
Follow niLuu at @niluusilksense
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