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niLuu, the Luxury Cruelty Free, Vegan Silk-Wear Brand Launches New Collection



niLuu, the vegan silk-wear brand inspired by beauty and compassion towards animals is launching a new collection, which marks the luxury brand’s expansion outside of sleep and loungewear to ready-to-wear. The six new pieces include menswear pieces as well as brand new genderless pieces such as shirts and pants in one new striped pattern and one new print which draws its inspiration from peace and harmony found in nature’s flora and fauna.


“The Lennon print showcases a black and white leopard which signifies strength and agility as well as a rare beauty. The leopard's stance is gentle and tranquil, evoking a feeling of zen, which relates back to my inspiration of peace and harmony found in nature. The background of the print is a vibrant and luxurious green hue in which purple trees thrive. Green is nature's most abundant color and a symbol of growth and renewal. Purple, the color of royalty, luxury, and power, graces the limbs and leaves of trees on the Lennon print. It's as if the leopard’s power were transferred to the trees, from which we all depend on to survive.” -- describes Nilüfer Bracco, founder and Creative Director


An ode to founder Nilüfer Bracco’s roots, niLuu’s meaningful designs celebrate Turkey’s full bodied aesthetic culture. Rich in color palette, texture, and narrative, niLuu invites all to carry the spirit of intention into each day.



While continuing its commitment to eco-friendly practices, the silk pieces are sustainable, biodegradable, 100% vegan thus combining the iconic elegance of traditional silk with a socially and environmentally ethical production process. Made primarily from Bemberg®, a yarn fiber derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several anti-ageing benefits.


In keeping with niLuu’s sustainability ethos, its fabrics are Peta-approved as they are made without the use of any animal protein in the entire production process. This contrasts with traditional silk where thousands of silkworms are killed to produce a single item such as a pillowcase. niLuu is proud to continue its partnership with 1% For the Planet pledging to donate 1% of its revenues to environmental organizations that work hard to protect our planet.


The new collection is available starting March 24th at niluu.com, and in select stores.



More on niLuu


niluu.com | @niluusilksense


niLuu is a vegan silk loungewear brand founded in 2020 by Miami based designer Nilüfer Bracco. Marrying the archetypal sophistication inherent to traditional silk with a purpose driven twist, niLuu brings you cruelty free vegan silk-wear to accompany you through your most treasured moments.

Blurring the line between loungewear and outerwear, luxury and sustainability, niLuu focuses on meticulous and timeless construction, welcoming an era of refined comfort with an earth-positive footprint. niLuu has partnered with 1% For the Planet pledging to donate 1% of its revenues to environmental organizations that work hard to protect our planet.


Made primarily from Bemberg®, a yarn fiber derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several benefits for the skin. The breathable fabric helps to maintain body temperature and excellent moisture control; meaning the fabric doesn’t dry out the skin or hair in the ways that cotton would. The fabric also has minimal friction against the skin, which means it is also known to have anti-aging benefits.


By ML Staff. Images courtesy of niLuu

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