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niLuu & The Cove at Atlantis Announces Exclusive Loungewear Partnership



The Cove at Atlantis Paradise Island and niLuu vegan silk, two brands rooted in luxury and sustainability, announce their exclusive loungewear partnership, a washable, silky soft-brushed mini-kimono robe in The Cove’s signature rich plum color. The luxury robes, made with niLuu’s vegan silk fabric which combine the iconic elegance of traditional silk with a socially and environmentally ethical production process, will be gifted to VVIP guests of The Cove and available for purchase in ESCAPE, The Cove’s onsite boutique.


The new niLuu robe expands on the varied amenities that the elegant, sensorial retreat The Cove offers guests. Nestled between two private white sand beaches with tranquil azure waters, The Cove exudes Bahamian splendor with exclusive perks and white-glove service, from its stunning suites with private balconies and floor-to-ceiling ocean views, adults-only pool and private beach cabanas, to celebrated dining at José Andrés’ FISH and Bahamian Chef Julie Lightbourn’s Sip Sip, authentic art, Bahamian cultural experiences and more. The Cove at Atlantis Paradise Island is committed to environmental sustainability, ecology and wildlife protection, particularly through its nonprofit Atlantis Blue Project Foundation.



Aligned with The Cove’s commitment to sustainability, niLuu features premium and quality vegan silk loungewear such as kimono robes, wrap tops, pants and shorts as well as sleep masks and pillowcases in a variety of deep and vibrant hues with a soft-brushed finish, typical of premium sand-washed silk. niLuu’s vegan silk pieces are sustainable, biodegradable, 100% certified-vegan and are designed to look and feel amazing.


“With both The Cove and niLuu vegan silk’s commitments to luxury, sustainability and a premium consumer experience, we saw incredible synergies with this collaboration,” said Kapil Sharma, General Manager, The Cove. “This special gift is a reminder of our appreciation for our guests’ loyalty and passion for providing memorable and exceptional hospitality experiences.”



“We are incredibly fortunate to have the opportunity to work with a premier luxury hotel like The Cove, with a strong commitment to environmental and social sustainability,” said Nilufer Bracco, founder and creative director of niLuu. “By developing a robe in a new and beautiful color available to The Cove’s guests and most important clients, we support our mission to create luxury products you can feel good about.”


Reservations for The Cove are available now online or by calling 1-800-ATLANTIS. Please visit atlantisbahamas.com for more information about Atlantis Paradise Island. For more information about traveling to The Bahamas, please visit bahamas.com.


MORE ON NILUU

niLuu is a vegan silk loungewear brand founded in 2020 by Miami based designer Nilüfer Bracco. The brand combines the iconic elegance of traditional silk with a socially and environmentally ethical production process that is cruelty-free. The result is an unparalleled design that breathes like cotton, drapes beautifully like silk and reflects the cultural tradition of luxury textiles from founder Nilufer’s native country, Turkey.


Made primarily from Bemberg®, a yarn fibre derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several benefits for the skin. The breathable fabric helps to maintain body temperature and excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would. The fabric also has minimal friction against the skin, which means it is also known to have anti-ageing benefits. In keeping with niLuu’s sustainability ethos, its fabrics are Peta-approved as they are made without the use of any animal protein in the entire production process. This guarantees that no animals are harmed to make niLuu’s products. This contrasts with traditional silk where thousands of silkworms are killed to produce a single item such as a pillowcase.

“Our innovative vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel-good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle” – Nilüfer Bracco. The luxury brand plans to expand further into sleep and loungewear and will continue with its commitment to eco-friendly practices. niLuu has also partnered with 1% For the Planet pledging to donate 1% of its revenues to environmental organizations that work hard to protect our planet.


For more info visit: www.niluu.com, @niluusilksense\


By ML Staff. Images courtesy of niLuu



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