niLuu: Sustainably-Made PETA-Approved "Vegan Silk" Kimonos & Sleep Accessories
Updated: Aug 18, 2021
niLuu is a vegan silk loungewear brand founded in 2020 by Miami based designer Nilüfer Bracco.
The brand combines the iconic elegance of traditional silk with a socially and environmentally ethical production process that is cruelty-free. The result is an unparalleled design that breathes like cotton, drapes beautifully like silk and reflects the cultural tradition of luxury textiles from founder Nilufer’s native country, Turkey.
niLuu features premium and quality vegan silk loungewear such as kimono robes, wrap tops, pants and shorts as well as sleep masks and pillowcases in a variety of deep and vibrant hues with a soft-brushed finish, typical of premium sand-washed silk. The vegan silk pieces are sustainable, biodegradable, 100% vegan and are designed to look and feel amazing.
Made primarily from Bemberg®, a yarn fibre derived from a by-product of the cotton harvest, niLuu’s innovative vegan silk fabric is hypoallergenic, anti-static, easy to care for and it is also known to have several benefits for the skin. The breathable fabric helps to maintain body temperature and excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would. The fabric also has minimal friction against the skin, which means it is also known to have anti-ageing benefits.
In keeping with niLuu’s sustainability ethos, its fabrics are Peta-approved as they are made without the use of any animal protein in the entire production process. This guarantees that no animals are harmed to make niLuu’s products. This contrasts with traditional silk where thousands of silkworms are killed to produce a single item such as a pillowcase.
“Our innovative vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle” – Nilüfer Bracco.
The luxury brand plans to expand further into sleep and loungewear and will continue with its commitment to eco-friendly practices. niLuu has also partnered with 1% For the Planet pledging to donate 1% of its revenues to environmental organizations that work hard to protect our planet.
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