Mytheresa Acquires YNAP, Launching a New Chapter as "LuxExperience"
- wgclients01
- Apr 29
- 1 min read
Big news in the world of luxury fashion: Mytheresa has officially acquired YOOX Net-a-Porter (YNAP) from Richemont, bringing together some of the biggest names in online luxury retail under one roof.
With the deal now closed and all regulatory approvals in hand, Mytheresa becomes the sole owner of YNAP. The combined company will soon operate under a new name—LuxExperience B.V.—and will continue trading on the New York Stock Exchange with a fresh ticker symbol: LUXE, starting May 1, 2025.
So, what does this mean for shoppers and the industry? For one, it brings together beloved platforms like Mytheresa, NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET, all while keeping their unique identities. The goal is to build a smarter, more efficient group—streamlining operations, sharing technology, and strengthening what each brand already does best.
Richemont, which previously owned YNAP, now holds a 33% stake in Mytheresa as part of the agreement. YNAP was handed over debt-free and with €555 million in net cash—giving the new group a solid financial start.
Some changes are on the horizon: the off-price retailers YOOX and THE OUTNET will be managed separately from the full-price luxury brands, and YNAP’s white-label e-commerce services will be phased out as Richemont’s Maisons move their sites to new platforms.
“This is a major milestone for us,” said Nora Aufreiter, Chair of Mytheresa’s parent company. “We’re creating a stronger, more resilient digital luxury group—one that’s built to last.”
