Moët & Chandon Brings Formula 1 Experiences to Miami Race Week
- May 6
- 2 min read
As Formula 1 returns to Miami, Moët & Chandon is expanding its presence across several of the city’s hospitality destinations with a series of race week events tied to the Miami Grand Prix.
The champagne house, which recently returned as the Official Champagne of Formula 1 after a 28-year absence, will host experiences at Fontainebleau Miami Beach, The Miami Beach EDITION, and Seaspice Brasserie & Lounge throughout race weekend.
At Fontainebleau Miami Beach, guests can expect a podium-inspired lobby installation, VIP arrivals welcomed with Moët & Chandon, and specialty offerings at Bleau Bar and La Côte from April 30 through May 3.
The Miami Beach EDITION will feature property-wide by-the-glass pours, a pre-race “Men of Moët” happy hour running Friday through Sunday, and a Grand Vintage and caviar pairing cart at Matador Room. Additional retail offerings will also be available at Market from April 28 through May 3.
Meanwhile, Seaspice Brasserie & Lounge will introduce waterfront dining activations and reservable food and beverage packages tied to race weekend programming from April 28 through May 3.
Moët & Chandon’s relationship with motorsport dates back to the 1930s and includes some of racing’s most recognizable traditions. In 1950, the Jeroboam tradition was introduced at the Reims Grand Prix when Frederic Chandon de Briailles presented winner Juan Manuel Fangio with a Jeroboam of Moët & Chandon.
The brand also traces its Formula 1 heritage to the now-famous champagne spray celebration. In 1967, driver Dan Gurney spontaneously sprayed champagne after winning the 24 Hours of Le Mans, creating a ritual that later became synonymous with Formula 1 podium celebrations and championship victories across global sports.
From the 1960s through 1997, Moët & Chandon served as the Official Champagne of Formula 1 before returning to the sport in 2025.
Inside the Maison’s historic cellars in Epernay, Moët & Chandon maintains a collection of signed Jeroboams tied to Formula 1 history, including bottles signed by Ayrton Senna, Alain Prost, Michael Schumacher, Nigel Mansell and other racing legends.
For additional information about Moët & Chandon experiences during Miami Race Week, visit Moët & Chandon x Formula 1.