Michelle DiMarco Forges a Fashionable Journey, Launching The Lilac & Lilies LOFT in South Florida
Michelle DiMarco is a South Florida-based entrepreneur and owner of Lilac And Lilies fashion boutique. Fueled by her love of style and travel, DiMarco has led a 15 year career, creating a strong presence in the fashion industry throughout Fort Lauderdale.
Michelle DiMarco, born in New Port Richey, Florida and raised by a single mother from Cuba, learned from an early age the importance of her roots, heritage and culture, yet to cultivate an independent spirit to evolve and successfully follow her dreams.
While always having a passion for street style, DiMarco attended The Fashion Institute of Technology in New York City where she studied Creative Enterprise Ownership. After returning to her home state in Florida, DiMarco launched Lilac And Lilies, a brick-and-mortar fashion boutique in Fort Lauderdale.
Lilac And Lilies Boutique is a lifestyle and fashion online store specializing in the latest trends and styles for the contemporary woman. The brand speaks to the trends and styles of today with designer inventory that resembles runway looks at Fashion Week. Lilac And Lilies Boutique is dedicated to sourcing and selling quality up-and-coming brands as well as tried and true favorites spanning the nation. Shoppers will find seasonal collections including the latest fashions from LA and New York, as seen on international celebrities. Owned by fashion expert Michelle DiMarco, Lilac And Lilies Boutique resembles a well-edited closet filled with designer clothes for every season.
The boutique began as a brick-and-mortar store in 2009 and for 11 years stood at the forefront of the fashion scene in South Florida. In 2020 owner Michelle DiMarco saw the potential in online growth and the business shifted all efforts online before launching the Lilac And Lilies LOFT.
The Lilac And Lilies Loft is the brand’s South Florida warehouse and special event venue. The Loft is open by appointment for styling sessions (both in-person and virtual), personal shopping and special events. The space also serves as a venue for fundraisers, happy hours, girls nights and more.
Lilac And Lilies Boutique has a wide range of offerings for customers focusing on lifestyle resort wear such as rompers, dresses, cover-ups and swimwear. The online store also offers denim, blouses dresses and athleisure wear including joggers, leggings and tops. In addition, the online boutique has a wide variety of accessories for customers to choose from including bracelets, necklaces, rings, earrings, and shoes. Aside from clothing and accessories, the online boutique sells beauty products and intimates from quality brands.
The high-end and affordable apparel and accessories found at Lilac And Lilies Boutique personify the company’s brand standard, offering fashionable clothes that make women feel empowered, on-trend and comfortable.
As the store transitions online, DiMarco’s focus will remain on expanding her business, including the launch of the LOFT, while also taking the time to balance work and family life.
In addition to being a successful business woman, DiMarco is heavily involved with several local charities. DiMarco has been able to give back to the community as a devoted volunteer and advocate for philanthropy. She has been nominated as one of the 10 outstanding Women of Broward County by the The Boys and Girls Club. She is an active board member of The Humane Society of Broward County and regularly volunteers for Kids in Distress. DiMarco is also a recipient of The Glammy Award for her community activism benefiting breast cancer research.
DiMarco currently lives in Fort Lauderdale with her King Charles Cavalier puppy, Lily. She enjoys living a healthy lifestyle of mind, body and spirit – which makes DiMarco the successful, well- rounded business woman that she is today.