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Miami Swim Week 2024: Styles, Trends, and Noteworthy Moments

Updated: Jun 16

Over the course of about 10 days, Art Hearts Fashion presented 30+ designers to the world, created guest experiences par to none with special sponsorship activations, and hosted ancillary events at 12 unique venues throughout historic Miami Beach, taking over the city and making this Miami Swim Week the most jam-packed, art + fashion extravaganza yet!

Preparation & Parties

To celebrate Memorial Day weekend, Art Hearts Fashion hosted Miami Model Week with programming that included model castings, pool parties, networking opportunities, and after-parties. On Saturday, May 25, 2024 Art Hearts Fashion hosted models at Fabel Miami followed by an after-party at E11EVEN Miami nightclub with Rick Ross. On Sunday, May 26, 2024 AHF hosted Day 1 of castings at Strawberry Moon, followed by a sunset party at The Deck, and an after-party at E11EVEN Miami with DJ Markus Schulz. On Monday, May 27, 2024 AHF hosted Day 2 of castings at The Dream South Beach followed by model pool parties, and a happy hour at Naked Taco.

Art Hearts Fashion Model Casting Day 2 at The Dream Hotel South Beach

On Wednesday, May 29, 2024 That’s It Salon and Fade Masters of Miami hosted female and male models in preparation for the runway shows taking place on Thursday, May 30, 2024. That’s It Salon partnered with Aqualyna to provide models with natural-looking hair extensions. Master Stylist Christian Parla styled models' hair for a runway ready look. Fade Masters of Miami provided beard trim and haircuts for the models to be looking their freshest for the runway.

That’s It Salon + Unite Haircare Teams Backstage at Miami Swim Week Powered By Art Hearts Fashion

On Wednesday, May 29, 2024 at 8pm Art Hearts Fashion hosted the Official Miami Swim Week Kickoff Party at The Gabriel Hotel South Beach. Media, models, influencers, and others in the industry were invited to join in celebration of the week ahead.

Art Hearts Fashion set Miami ablaze with its electrifying Swim Week Runway Shows from Thursday, May 29, 2024, to Sunday, June 2, 2024 at M2 and official after-parties each night at E11EVEN Miami. Dive into the highlights below for an exclusive, categorized look at all the dazzling moments and stunning styles that brought the Miami heat to the runway.

One-Of-A-Kind Runway Moments

On Sunday, June 2, 2024 a 96-year-old model strutted down the runway turning heads for the Love For Upcycling show. The Black Tape Project showcased live music and design performances by designer Joel Alvarez and viewers were abuzz when JLO impersonator Connie Pena walked the runway for designer For The Stars, stirring rumors of JLOs appearance at M2 on Sunday night.

96-year-old model for Love For Upcycling, Joel Alvarez for Black Tape Project, JLO impersonator for For The Stars

By ML Staff. Courtesy of Miami Swim Week 2024


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