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Mar 23, 2021

Don’t Miss the First-Ever “MIAMI Escape” Brand Closet Social Relax Poolside, Discover, and Shop

Updated: May 6, 2021


Kimpton Angler’s Hotel South Beach in Miami Beach, Fl, and A Non-Agency, a consumer experience marketing consultancy based in New York City, have announced they will host the “Miami Escape,” April 28-May 2, 2021.

The first-ever "Brand Closet Social" will allow guests to socialize, dine and shop in a specially-designed space where they can discover and interact with new and legacy luxury brands, wellness and clean beauty product lines, bespoke services and artwork.


Held at Kimpton Angler’s Poolside Bungalows, the five-day event will feature a specially-curated collection of brands created by emerging women, black and LGBTQI entrepreneurs and artists and luxury icons alike, including:

  • ROYCE New York

  • Pretty Well Beauty (MFlorens, Ilera Apothecary, Flower and Spice, QiAlchemy, SknMuse)

  • Amodern Alchemy

  • RALPH PUCCI (John Koga, Rebecca Moses)

  • Adam Weston

  • Sam Kirk

  • Cush Living

  • Boglioli

  • DMT Custom Clothiers

  • NORTH Menswear

  • BEAUTOLOGY LAB

  • Luminary Experiences

  • House of Linnic



According to Michelle Collins, President and Founder of A Non-Agency, who conceived and brought to life the Miami Escape event, said, “We’ve transformed Kimpton Angler’s poolside bungalows surrounding the private, Mediterranean-revival Mermaid pool and courtyard space, into a unique showroom and social space where guests can explore exciting new brands and meet our curated international selection of artists, designers, and experts. We’ve handpicked them to be a part of the Miami Escape experience because they’re authentic and represent the best of emerging and legacy brands and creativity.


Michelle Collins, President and Founder of A Non-Agency


“We encourage our event guests to come alone or with friends so that they can enjoy the space for as long as they choose. In addition to dining and shopping, guests will also be able to ask the experts, meet the makers and be eligible to win a complimentary virtual private lesson taught by Tiler Peck, Principal Ballerina at the New York City Ballet,” Collins added.


“Kimpton Angler’s is about celebrating the spirit of discovery, while delivering distinctive and intimate experiences to guests they won’t find anywhere else on the beach. As a sophisticated enclave for those seeking a truly authentic insider’s retreat, we are delighted to bring the ‘Brand Closet Social’ and its showcase of hot new artists and entrepreneurs to the hotel for guests and locals to shop and socialize within an inspired and exclusive setting,” explained Sinem Kaya, General Manager, Kimpton Angler’s Hotel South Beach.


The ‘Brand Closet’: A Look Forward at How Consumers Will Socialize and Shop

The “Brand Closet” concept was created by Collins, who saw an opportunity after the Pandemic hit to transform existing spaces that naturally lend themselves to social relaxation, entertainment, and the discovery of artistry and emerging brands. “Today’s consumers don’t wish to abide by the old ideas of space and time to socialize and shop. They are looking for a highly-personalized experience that allows them to choose how they spend their time with friends, new products and art,” Collins explained.


“We saw an opportunity to partner with and transform beautiful spaces like the one at the Kimpton Angler’s and others for future Brand Closet events because they naturally lend themselves to social relaxation, as well as the discovery of artistry and a brand’s story,” Collins noted. “Not only does the Brand Closet meet the needs of today’s consumers who are more selective about how and where they spend their time and money, but it also allows us to repurpose underutilized space and partner with hospitality, real estate and other evolving industries to ignite their local communities and cultivate a new platform for those retailers and brands who have been lost in the Direct-to-Consumer race.”


More on Miami Escape



Schedule & Tickets


Day 1


Style & Taste VIP Dinner and Shopping

  • Dine and shop with top Miami media influencers while mingling with the designers and artists behind the brands.

  • $350 per ticket (Each ticket good for two people)

  • Two available seatings at 5PM and 7PM

  • Only six total tickets available for each seating

Days 2 to 5


Tiered Tickets - Non-Refundable. Due to the nature of the limited reservations and space, all tickets are non-refundable. Rebookings are subject to availability.


VIP TICKETS

  • $475 per ticket (Each ticket good for up to eight people)

  • 3-hour reservation window

  • Complimentary bottle of champagne, snacks, exclusive limited return pool pass for 2


PREMIUM TICKETS

  • $85 per ticket (Each ticket good for two people)

  • 1.5-hour reservation window

  • Complimentary glass of champagne for two

  • 25% off Seawell Fish n’ Oyster Restaurant


STANDARD TICKETS

  • $30 per ticket (Each ticket good for one person)

  • 1-hour reservation window

  • Complimentary glass of champagne


EVENT LOCATION


The Miami Escape will be held at:


Kimpton Angler’s Hotel South Beach

660 Washington Ave., Miami Beach, FL 33139

Private Bungalow Pool Entrance:

Through Seawell Fish n’ Oyster restaurant


MORE ON Kimpton Angler’s Hotel South Beach


With a rich past stemming from its heyday as a haven for true anglers, the re-imagined Kimpton Angler’s Hotel South Beach is located just two blocks from the beach at 660 Washington Avenue, Miami Beach. With 132 guest rooms and suites that include studios, lofts, villas, spa villas, suites and bungalows, Kimpton Angler’s lush gardens and European ambiance offer an inviting oasis with a Mediterranean-revival sensibility for guests seeking a secluded and intimate refuge amid the hustle and bustle of South Beach.


In addition, Kimpton Angler’s signature offerings include its exclusive coral reef discovery experience, in-room spa services, a rooftop pool and sun deck, a second ground-level Mermaid Pool and Lounge area, Minnow Bar, Seawell Fish n’ Oyster Restaurant, and 19,000 square feet of unconventional event space to accommodate a range of intimate indoor and outdoor gatherings.


For more information or to book a stay, visit anglershotelmiami.com or call 866.729.8800, and follow along on Facebook and Instagram.


For information on Kimpton Angler’s clean stay protocols and guidelines.

MORE ON A Non-Agency


Ranked #413 on the Inc. 5000 for 2020, A Non-Agency maintains a small, highly-specialized and meticulously-selected team of Directors of Creative, Strategy, Experience Design, Fabrication and Technology, to develop the strategy, ideation and ultimately produce the next evolution of installations that are changing the way consumers experience and buy brands. Such agencies of record as Wasserman, Publicis, M&C Saatchi and Digitas, as well as luxury and other global brands, including Richemont N. America, Delta Airlines, Lancome, Van Cleef & Arpels, Google Play, and Kate Spade, to name a few, have tapped Michelle Collins and A Non-Agency, to develop and deploy their first experiential marketing strategies and installations.


Collins is frequently sourced by national and trade media for her insight into retail and consumer experience marketing trends, including Women’s Wear Daily, Forbes, Event Marketer, Retail Wire, Modern Restaurant Management, VMSD and Commercial Property Executive. Based in New York City, A Non-Agency was founded in 2016. Visit www.anonagency.com.


By ML Staff. Images courtesy of A Non-Agency

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