Miami Design District Hosts Exclusive Activation Lineup for Formula 1 Miami Grand Prix
In celebration of the Formula 1 Crypto.com Miami Grand Prix, the Miami Design District is hosting a curated lineup of immersive activations and high-profile retail pop-ups across the neighborhood. Running through race week, the special programming brings together motorsport, luxury fashion, and culinary experiences across several key plazas and locations.
Jungle Plaza will host the Cadillac Formula 1 Team Miami Headquarters from May 2 through May 3, 2026. The fan destination features racing simulators, a Cadillac vehicle showcase, live music, local food partners, exclusive merchandise, and live race watch parties, concluding with a special Saturday night appearance by driver Sergio “Checo” Perez. Nearby at Sweet Bird North, TAG Heuer presents its "Designed to Win" experience from May 1 through May 3, complete with an immersive motorsport boutique, a pit stop challenge, and a trackside cafe.
On Saturday, May 2, Y-3 presents The Pit Stop Kiosk at Paradise Plaza for one day only. The street-side venue offers complimentary specialty coffee and drinks paired with a bespoke sound experience while giving visitors direct access to shop the limited-edition Y-3 x Mercedes-AMG PETRONAS Formula 1 Team collection on site.
Additionally, West Coast luxury label NAHMIAS is debuting a specialized NAHMIAS x Formula 1 pop-up from April 30 through May 4. Following the Grand Prix weekend, the space will transition into a full NAHMIAS retail pop-up for the remainder of May, offering an expanded selection of the brand's core fashion collections.
Known for its integration of luxury fashion, modern architecture, and public art installations, the neighborhood's race week schedule offers fans and visitors an array of interactive events. Event details and directory maps can be accessed directly through the official Miami Design District platform.