Miami-Dade Sets Visitor Record with 28 Million Tourists in 2024
- wgclients01
- Jun 4
- 2 min read
Miami-Dade County reported a record-breaking 28 million visitors in 2024, according to the Greater Miami Convention & Visitors Bureau (GMCVB). The announcement came during the bureau’s annual State of the Travel & Tourism Industry event, where officials emphasized tourism’s role as a key economic driver for the region.
The county’s visitor spending totaled $22 billion last year, generating $2.2 billion in state and local tax revenues. The tourism sector supported more than 209,000 jobs in 2024, the highest number to date, and contributed $31 billion to the county’s economy — equivalent to 9% of its GDP and a 5% increase from the previous year.
Hotel industry metrics also showed strength. Miami-Dade led Florida in hotel occupancy and ranked fourth nationally among the top 25 U.S. hotel markets. It placed third in average daily room rates and first in revenue per available room in the early months of 2025.
International travel to Miami-Dade rose, with visitor increases of 8% from Colombia, 12% from Brazil, and 10% from the United Kingdom. Convention tourism also contributed significantly, with 16 new bookings at the Miami Beach Convention Center leading to more than 107,000 room nights and an estimated $131 million in economic impact.
Tourism officials cited ongoing investments in marketing, events, and accessibility as contributors to growth. Programs included sustainability certifications for local hotels, expanded accessibility campaigns in partnership with Wheel the World and IBCCES, and multicultural business development through the Tourism Business Enhancement program.
Major 2024 events like Art Basel Miami Beach, the Formula One Miami Grand Prix, and the Calle Ocho Music Festival played key roles in attracting visitors. Looking ahead, Miami-Dade will host several major sporting events in 2026, including the FIFA World Cup and College Football Playoff National Championship.
The GMCVB’s leadership noted that continued innovation and inclusive programming would be central to maintaining momentum in 2025 and beyond.