Miami’s Branded Penthouses Defy the Market With Surging Ultra-Luxury Gains
- camilarosiaz
- Nov 19, 2025
- 1 min read
Miami’s top-tier penthouses continue to rise in value even as national housing trends cool, reinforcing the city as a global case study in how design-driven branding reshapes real estate performance.
Photo by Aston Martin Residences.
Branded residences — from the Aston Martin Residences to Bentley Residences and lifestyle developments tied to ELLE and soon Nobu — now represent nearly one in five luxury condo projects worldwide. Their draw has shifted from style to strategy: global branding translates to stronger resale premiums, lower vacancy exposure, and higher lender confidence, effectively transforming brand equity into financial leverage.
Photo by Aston Martin Residences.
That dynamic is visible in Miami’s financing landscape. Private lenders are increasingly stepping in to support the city’s ultra-luxury momentum, including a recent move by Vaster, a Miami-based private lender. The firm refinanced Penthouse #5701 at the Aston Martin Residences through a $12.65 million bridge loan. Originally purchased for $16 million and now listed at $35 million by Compass agent Ben Moss, the penthouse reflects how branded properties continue to outperform Miami’s broader condo market.