Miami-Born Debbie Harry, the Icon Behind Blondie, Stars in Gucci’s “We Will Always Have London” Campaign
- 2 days ago
- 2 min read
Updated: 8 hours ago
We take a look back at one of our favorite Gucci campaigns, “We Will Always Have London,” created under the direction of Creative Director Sabato De Sarno to spotlight the Gucci Blondie bag and last year's Cruise collection.
Captured by renowned photographer and filmmaker Nan Goldin, the campaign brings together cultural icons Debbie Harry and Kelsey Lu in a cinematic portrait of London, weaving together its people, places, and unmistakable energy. There is also a fun Miami connection: Harry, the legendary frontwoman of Blondie, was born right here in Miami. Her appearance in a campaign centered around the Gucci Blondie makes the connection all the more fitting.
The collection debuted in London last year, which holds special significance for the brand, as it was here that founder Guccio Gucci first encountered the elegance of the international elite while working as a liftboy at The Savoy Hotel in the early 20th century.
Nan Goldin’s documentary-style photography infuses the campaign with a sense of intimacy and raw emotion, capturing the essence of its subjects. Goldin, whose work has earned her international acclaim, brings a distinctive perspective to the imagery, creating a cinematic atmosphere throughout the campaign. The story unfolds in various London locations, using nighttime backdrops to enhance the mood of the collection.
Debbie Harry, co-founder of the band Blondie, and Kelsey Lu, a cellist and composer, serve as the faces of the campaign. The two artists, though from different generations, share a creative spirit that embodies the essence of the Gucci Blondie bag—a reimagined icon from the 1970s. Joining them in the campaign are models Alaato Jazyper, the face of Gucci’s Fall/Winter 2024 campaign, and Yanan Wan, who opened the Cruise 2025 runway at Tate Modern.
At the center of the campaign is the Gucci Blondie bag, which originally debuted in the early 1970s. The bag’s rounded emblem and sleek silhouette have been updated for modern aesthetics while maintaining its original spirit of liberation and style.
Discover more about Gucci at www.gucci.com.