McLaren and Artist Nat Bowen Transform Color Psychology Into Automotive Design With Project Chromology

McLaren Automotive introduced Project Chromology by MSO during Miami Art Week, presenting a new approach to automotive design shaped by the color-focused practice of British abstract artist Nat Bowen. The project reimagines Bowen’s layered resin technique through a specialized finish developed by McLaren Special Operations and applied to the McLaren 750S.

The collaboration centers on MSO’s new Chromatic Layered Finish, a multi-stage paint process influenced by the depth, translucency, and emotional dynamics found in Bowen’s work. The finish uses multiple translucent coats to create shifting tonal effects as light moves across the car’s surfaces. MSO has also introduced a subtle raised texture within the paint for the first time, bringing a tactile quality that echoes Bowen’s resin pieces.

Each Project Chromology car will be produced for a select group of clients, featuring a distinct color palette defined by its own emotional profile. The palettes draw on Bowen’s exploration of how color shapes perception, offering ranges that span from calm neutrals to high-energy tones. Every vehicle will include newly developed 24-carat, hallmarked gold-plated badging, with each badge carrying a color matched precisely to the palette’s central tone.

Every commission will be paired with an original artwork by Bowen, extending the project’s chromatic narrative beyond the vehicle itself.

The collaboration debuted during one of the most prominent weeks in contemporary art, emphasizing the intersection of color psychology, material innovation, and McLaren’s bespoke craftsmanship. Additional details are available on the official McLaren MSO site. For updates and visual assets, follow McLaren on Instagram, X and TikTok.

By ML Staff. Photos: McLaren.