McCafé® At Home Hosts Intimate Soundcheck and Coffee Experience at LIV with Puerto Rican Reggaeton Star Lunay
On September 26, 2024, McCafé® At Home in partnership with Puerto Rican reggaeton star Lunay hosted an intimate “Cafecito con Lunay - Morning Soundcheck” at LIV at the Fontainebleau Miami Beach where local media and influencers enjoyed a private morning soundcheck session with Lunay and sampled some of McCafé® At Home’s line of Latin America-inspired flavors, such as the new Dulce de Leche Latte and Cafe con Leche.
"This is my second time teaming up with McCafé® At Home, and it is a perfect fit because coffee isn't just a drink for me, it's a lifestyle, a creative catalyst. When I want to start the day with good vibes and be in the zone, I need the reliable, great taste of McCafé® K-Cup® Pods to fuel my creativity," said Lunay.
As part of their commitment to blending exceptional music with a delightful café-quality experience, prior to the “Cafecito con Lunay - Morning Soundcheck” event, McCafé® At Home hosted a "2024 McCafé At Home x Lunay Social Sweepstakes”, where one lucky winner won a Cafecito con Lunay VIP Backstage Pass Fan Experience, designed to energize fans and coffee lovers alike. The winner and her guest received roundtrip travel and lodging, two VIP backstage passes for a private morning soundcheck session, a one-on-one ‘cafecito’ with Lunay, and two tickets to his evening performance at LIV Nightclub Miami.
Lunay with McCafe Contest Winner Katherine Jimenez
"Working with Lunay allows us to infuse his creativity with the consistently delicious taste of McCafé® At Home coffee,” said Christine van den Broeck, Senior Director, McCafe® At Home. “This initiative not only celebrates Lunay's upcoming music releases but also offers fans a memorable way to connect with him.”
Lunay on Stage
Content Creators Edy Suarez & Pau Massola
During the “Cafecito con Lunay - Morning Soundcheck” event, in addition to treating guests to an incredible private mini-performance, Lunay gave them a sneak peek at his newest song, “Amiga con Beneficios,” before the rest of the world got to hear it for the first time later that day.