Martin Scorsese, LaKeith Stanfield, Pierce Brosnan, and Ronnie Fieg Star in The Archetype: Armani x Kith's FW24 Collection
Giorgio Armani and Kith are launching "The Archetype," their first collaborative menswear collection for Fall/Winter 2024. The collection features four distinct capsules—The Artist, The Entertainer, The Traveler, and The Entrepreneur—each representing a unique lifestyle with exclusive fabrics, silhouettes, and color palettes.
The Collection
The Artist
Inspired by creative visionaries, this capsule features all-black pieces, including a double-breasted suit in virgin wool, a trench coat, a bomber jacket, and leather accessories. The campaign stars Martin Scorsese, an artistic icon and longtime friend of Mr. Armani, known for his revolutionary work in cinema and directing the documentary "Made in Milan" about Armani's life.
The Entertainer
Designed for those who command attention, this capsule includes a navy velvet suit with a crossover closure, a double-breasted coat, a rugby shirt, and accessories like leather pouches and silk bandanas. The campaign features LaKeith Stanfield, a versatile actor and musician celebrated for his charismatic presence and distinctive style.
The Traveler
For the global citizen, this capsule offers a three-piece suit in lightweight virgin wool, a field coat, a track jacket, and travel essentials like a suede duffle bag and passport holder. The campaign is led by Pierce Brosnan, a Hollywood leading man recognized for his sophistication and roles that embody a worldly elegance.
The Entrepreneur: Reflecting bold individuality, this capsule includes a dark brown single-breasted suit with a detachable scarf, a cashmere overcoat, and accessories like a leather rucksack, card holders, and a reversible belt. The campaign features Ronnie Fieg, Kith’s Founder, CEO, and Creative Director, who has built a global brand and formed groundbreaking partnerships.
The collection also includes footwear—Chukka Boot, Hiker Boot, and Loafer—plus graphic apparel and headwear, all featuring Kith & Giorgio Armani branding.
Launch Details
New York Fashion Week: Special pop-up at 170 East 80th St, NYC on September 6-7, 11am-7pm.
London Fashion Week: Early release at Giorgio Armani’s Sloane Street store on September 12.
Global Launch: Available at select Giorgio Armani and Kith stores in the US, Canada, and online from September 13.
Milan Fashion Week: Pop-up at Giorgio Armani Milan store on September 18.
Europe, Japan, and Korea: Release at select stores and online on September 20.
China Market: Special pop-up in Shanghai opening on September 28.
Experience "The Archetype" collection, blending Giorgio Armani’s timeless elegance with Kith’s modern sensibility through these unique campaigns and launch events.
Comments