Mallet London Partners with Iconic Lifestyle Brand COOGI
Mallet London's second installment of the highly Sought After Footwear Collaboration
Premium footwear brand Mallet London, founded by unconventional entrepreneur and recently named Forbes 30 Under 30, Tommy Mallet, teams up with iconic Australian knitwear brand COOGI for the next installment of the highly successful sneaker collaboration.
The brands’ previous collaboration in 2019 featured an exclusive and limited edition drop with two styles. The much anticipated release sold out within an hour. This time around, the drop will consist of Mallet’s new Cyrus sneaker swathed in COOGI’S trademark colorful knit. Due to COOGI’S unique patterning, no two pairs are alike.
“The first drop was such a great success, we had to bring it back in a bigger way,” noted Mallet. “Our Cyrus silhouette provides the perfect canvas for COOGI’S bold designs on knitwear.”
COOGI’S recognizable multicolored swirls were first popularized during the 90s hip-hop scene. The Australian brand continues to have lasting appeal as new generations of consumers discover its significance in fashion history and find innovative ways to incorporate it into modern fashion.
The limited edition styles, available in Black or White, will be released mid-September 2021 and will be available for purchase at us.mallet.com and Saks Fifth Avenue. Prices start from $350.
The collaboration is part of a busy year for Mallet London who are in the midst of a major global expansion including recent launches at Saks Fifth Avenue in the U.S., Harry Rosen in Canada and David Jones in Australia.