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Making A Splash: Oh Polly Swim Spotlights Unreleased Looks At Miami Swim Week

Global fashion powerhouse, Oh Polly Swim, made waves with its runway presentation at Miami Swim Week on Friday, 31st May 2024. The highly anticipated show took place at 10:00 PM in the Paraiso Tent at The Collins Park, Miami Beach, FL., where the brand showcased 19 unreleased looks on the 80ft runway.

Models were dressed in swimwear from two visually striking collections, due to be released this summer. The first, a collection of vivid mix-and-match bikini sets rendered in color-pop hues, from raspberry pink to pear green and ocean blue, echoing the appearance of tropical landscapes, and elevated with custom-developed hardware, including statement O-rings and shell charms. 

The second, a selection of swimwear crafted from all-new high-shine satin fabric in light pastel hues, inspired by the serenity and calm of cotton candy skies at sunrise, with coordinating cover-ups ranging from timeless sarongs and shirts to a playful draped mini dress, a cut-out ruched skirt and two maxi dresses, offering a complete and head-turning holiday wardrobe. 

The brand demonstrated its signature artistic prowess with a variety of must-have swim silhouettes elevated with cut-out elements, custom detailing, and premium fabrications, including high-shine lycra and swim satin. Shapes ranged from classic triangle, bandeau, sweetheart, and scoop-neck styles to multi-wear and crossover designs that are in keeping with the brand’s keen creative eye and commitment to reinventing the wheel. 

Following its recent rebrand, Oh Polly Swim’s presence at Miami Swim Week marks another significant milestone, as the brand continues to share its values of innovation, inclusivity, and empowerment, as well as making waves within the fashion industry at a global level. 

The pieces shown on the runway will be released throughout the summer and available to shop exclusively on


Oh Polly is a rapidly growing pure-play fashion brand selling women's clothing internationally. They have offices in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou, with over 350 employees in the UK and 1500 directly employed worldwide. With a social-first business model centered around industry-leading Instagram and TikTok accounts, the brand delivers affordable, high-quality clothing built around an ethical supply chain. In 2019, Oh Polly was ranked as the 5th most social media engaged clothing brand within the UK and by March 2024, they had a combined following of over 9 million people. This puts them among the fastest-growing fashion brands within the UK. Visit for more information.

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By ML Staff. Images courtesy of Getty & World RedEye



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