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Maison Francis Kurkdjian Scent Offering: 724 Eau de parfum Elixirs & Travel Set

Maison Francis Kurkdjian is introducing two new offerings for the 724 Eau de Parfum fragrance, inspired by the smell and feel of the energy released by big cities - a travel set and precious elixirs!

This luminous, vibrant and comfortably addictive eau de parfum invites you to live in harmony with the city. With ingredients like bergamot from Italy, abstract white floral accord, jasmine absolute from Egypt, and sandalwood-white musk accord, this new scent will become a go to! Embrace the philosophy of 24 hours of scented living, seven days a week, with this fragrance, now in mini and travel-friendly format to easily transport you from New York to Paris, Shanghai to Berlin!

Launch: February 1, 2022

Price: $120, 4 x 4ml roll ons - at

Reach for the sky with the new variation of 724 as an extrait de parfum and its heightened intensity. Presented as a roll-on for a use on-the-go, this precious elixir can be applied to the inside of the wrist and crook of the elbow, at the nape or top of the décolletage, thus exuding its bright, sparkling notes on contact with the skin. It's rich, silky texture is instantly absorbed for a long-lasting trail.


Launch: March 1, 2023

Five 11 ml refills and a Globe Trotter, Gold edition

724 Eau de parfum also comes in a travel set, featuring an elegant Globe Trotter in the Gold edition spray case and five 11 ml refills. Once slipped into the Globe Trotter, the spray bottle becomes your perfect ally to wear fragrance day and night, an indispensable accessory to conquer the city and its energy. From New York to Paris, Shanghai to Berlin… 724 will make heads turn all over the world.

Launch September 1st, 2022

2.3 fl.oz / 70 ml (emblematic bottle) - $275 at, Neiman Marcus, Bloomingdale’s 724 offers a totally abstract olfactory theme composed of shades of white whose textures overlap in an energetic, flowing rhythm.

In the top notes, a fresh, undefined urban accord is perceived. It is the sensation of clean, energizing freshness like the one that emanates from New York laundries at the break of day, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this vertical architecture lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord.

By ML Staff. Images Courtesy of 724 EAU DE Parfum


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