LVMH Unveils “At the Speed of Dreams” as Global Luxury Partner of Formula 1® at Monza Grand Prix
- Miami Living Team
- Sep 15
- 2 min read
Updated: Sep 17
Just months after the Magic City hosted its own thrilling Formula 1® Grand Prix, the spotlight turned to Italy’s legendary “Temple of Speed” in Monza earlier this September, where LVMH unveiled its brand film “At the Speed of Dreams.” The cinematic debut marked a milestone in the Group’s role as the Global Luxury Partner of Formula 1®, underscoring its mission of blending innovation, craftsmanship, and the pursuit of excellence both on and off the track.
The film introduces “At the Speed of Dreams” as the creative signature of LVMH’s partnership with Formula 1®, embodying the Group’s vision of “The Art of Crafting Dreams.” Through the collaboration, Maisons such as Louis Vuitton, Moët Hennessy, and TAG Heuer bring their savoir-faire to the pinnacle of motorsport, offering fans and clients exclusive experiences ranging from bespoke hospitality to limited-edition creations.
Produced with cutting-edge techniques including 3D modeling, archival footage, and AI-powered transitions, the film highlights the shared spirit between drivers and artisans: precision, attention to detail, and relentless self-transcendence. Its striking imagery, including a “rainbow shot” recreated through advanced visual effects, reinforces LVMH’s reputation as a pioneer in creative innovation.
The project also extends to an exclusive content series featuring Olympic champion swimmer and LVMH ambassador Léon Marchand, who reflects on the power of dreams in achieving victory. His story echoes the central message: that the finish line is never an end, but an invitation to new heights.
Ten months into the decade-long partnership, LVMH’s presence across Formula 1® is already unmistakable. Moët & Chandon has been cemented as the official Champagne of Formula 1®, TAG Heuer continues to time every millisecond of racing drama, and Louis Vuitton elevates trophy ceremonies with bespoke cases for iconic Grands Prix.
Each Maison contributes its unique legacy while celebrating the adrenaline and refinement that define both Formula 1® and LVMH.