LVHM Celebrates Creativity and Sustainability at the 8th China International Import Expo (CIIE)
- wgclients01
- 18 hours ago
- 4 min read
Following the celebration of 60 years of diplomatic relations between France and China, LVMH, the world leader in luxury, reaffirms its long-term partnership and friendship with China through its 6th year of participation at the China International Import Expo (CIIE) in Shanghai, amazing global city.
For this edition, on the eve of the 10th anniversary of the Paris Agreement and the COP21, the Group has chosen sustainability as its central theme, with seven of its iconic Maisons showcased in a pavilion that celebrates excellence, creativity, and savoir-faire. LVMH wishes to highlight how a responsible approach to beauty and craftsmanship continues to inspire its vision for the future.
Building on a legacy of pioneering initiatives, LVMH was among the first luxury groups to invest, establish a presence, and cultivate a lasting relationship with China in the early 1990s. Twenty years after the incredibly large Chinese retail market opening, this long-standing partnership is reflected in a wide range of commercial, cultural, and sustainable initiatives, from flagship opening and heritage exhibitions to creative collaborations with Chinese artisans and artists, without forgetting a strong cooperation to imagine and develop cutting-edge technologies.
In doing so, we pay tribute to the loyalty of Chinese consumers who have made us grow, as they are the most demanding, connected and informed on the planet. We can say, without contradiction, that fashion is often fueled by a youthful Chinese market. LVMH is proud to add its contribution in this regard. In China, prosperity and sophistication welcome international brands as well as developing local brands. It marked our mutual engagement, in the true sense of the word.
At the LVMH pavilion’s opening ceremony on November 5th, a delegation of LVMH Top Executives including Charles Delapalme (Hennessy President and CEO), Jean-Christophe Babin (Bulgari and LVMH Watches CEO), Gabrielle Saint-Genis (Guerlain CEO), with Andrew Wu (LVMH Group President Greater China), and Marc-Antoine Jamet (LVMH General Secretary), will engage in panel discussions, celebrating LVMH’s enduring friendship with China and forward-looking ambitions. The topics include:
Deepening Cultural Connections: Hennessy's story in China and its long-lasting embrace of Chinese culture.
Evolving Beauty Trends: Guerlain's perspective on the dynamic beauty market in China.
Crafting Desire: Bulgari's approach to navigating China's evolving jewelry landscape.
Showcasing excellence and creativity
Participating in the CIIE for the sixth time, LVMH is honored to showcase the excellence and savoir-faire of seven prestigious Maisons: Bulgari, Christian Dior Couture and Parfums Christian Dior, Guerlain, Hennessy, Louis Vuitton, and Tiffany & Co. CIIE attendees are invited to embark on an extraordinary journey, immersing in the captivating universe of these Maisons and discovering what makes these legacies uniquely desirable. Each of these incredible brands showcases its iconic products and their resonance with the Chinese market, as well as the best of its cooperation with Chinese artisans and artists, a partnership that the LVMH Group has continued to grow for thirty years to make it the signature of its presence on the largest world market.
Bvlgari – Guided by the vision of "Sustainable by Innovation," Bvlgari unites its Roman heritage of artisanal mastery with cutting-edge technology, demonstrating a commitment to craftsmanship and a pioneering spirit in sustainable luxury.
Dior – Celebrating creativity and sustainability, Dior reaffirm its commitment to responsible luxury through upcycled materials, refillable product lines, and other sustainable development initiatives, reflecting a dialogue between heritage and a responsible future.
Guerlain – Celebrating years of innovation and its enduring relationship with China, Guerlain reaffirms its dedication to biodiversity and collective positive change.
Hennessy – Visitors are invited to immerse themselves in the world of Hennessy, celebrating the Maison’s 260th anniversary and enduring bond with China. Guests will discover “The Horse Edition” and the 2026 Chinese New Year limited editions, while exploring Hennessy’s commitment to sustainability and a shared journey toward a more sustainable future.
Louis Vuitton - The designers and artisans at Louis Vuitton imagine innovative creative circularities to further extend the sustainability of their products. The key approaches of Eco-Design, showcased in this presentation, are Reduce, Recycle, Reuse, and Repair — collectively pursuing a regenerative vision of luxury.
Tiffany & Co. – Underscoring its commitment to ocean conservation and sustainable design, Tiffany & Co. showcases a circular, coral-inspired façade, ocean-themed jewelry masterpieces, and its "Love for Our Oceans" initiative in China, highlighting its long-standing dedication to protecting the natural world.
A Pavilion inspired by sustainability and innovation
The LVMH pavilion offers visitors to explore how nature, creativity, and innovation coexist within the Group’s vision of luxury. Today, we are committed to sustainable development in a virtuous, collective and sincere approach that respects the planet and concern all of humanity.. That’s the reason why our Pavilion, ten years after the Paris Agreement on Climate was adopted, highlights the progress and ambition of LVMH’s LIFE 360 environmental strategy, launched in 2020. Each Maison illustrates in its own way how environmental consciousness is embedded in its heritage and creative process from the sourcing of natural materials and craftsmanship techniques to product innovation and retail design. LVMH has the conviction that sustainability and desirability go hand in hand, and that preserving nature is inseparable from shaping the future of luxury.
Today, LVMH and its Maisons are represented across China through a solid network of more than 27,000 employees. Trained in the highest standards of excellence, our teams leverage their expertise to serve all our customers. For LVMH and its Maisons, this participation in the 8th edition of the China International Import Expo offers a unique opportunity to strengthen their close ties with China, elevate their strategic commercial and cultural partnership, and reaffirm a shared commitment to sustainability and a greener future.