Luli Fama: Empowering Women Through Luxury Swimwear
Updated: Jul 17
Miami’s premier designer swim and resort wear brand, Luli Fama, invites you to embrace your inner fire and bold style. Founded in 2003 by Lourdes Hanimian and her brother-in-law Augusto Hanimian, Luli Fama is a Latin-owned women’s luxury swim and resort wear brand, celebrated globally for its universally flattering fit, immaculate designs, and eclectic mix of vibrant hues.
Born in Cuba and raised in Miami, the beach has always been Luli’s playground. She met Augusto while working for his aunt, a renowned designer in Argentina. Her love for the ocean and eye for fashion converged, inspiring the duo to create Luli Fama.
Empowering women to feel sexy and strong in their swimwear is at the heart of the brand. Their motto celebrates a passionate lifestyle, one bikini at a time. Designers craft each piece with their Luli Babes in mind, emphasizing great fit while staying true to the brand’s philosophy. With 30 years of experience, Luli Fama knows that finding the right swimsuit fit is essential and challenging. They’ve perfected their patterns to suit diverse body types, creating ideal silhouettes and styles for the perfect fit.
Luli Fama uses only the finest-quality European fabrics and high-end materials, ensuring a luxury feel in every product. From swimwear to clothing, the brand strives for top-of-the-line garments, down to the details: Luli Rings and label plaques are gold plated to resist rust and remain waterproof, ensuring your Luli Fama swimwear lasts season after season.
The Luli Fama factory, based in Colombia, focuses on perfecting the brand’s craftsmanship and manufacturing processes. They are proud to be the only designer swimwear company with an in-house production team. A hands-on approach to every step of the process, from initial design to finished product, ensures their artistry and exceptional quality shine through.
Having their own factories allows Luli Fama to empower women by teaching them valuable skills for their careers. The Luli Fama factory headquarters includes a school-like setting where local women learn to sew, cut, and handcraft luxury garments. Taught by professional Luli Fama seamstresses, graduates of the course have the opportunity to join the team. Many of these women come from challenging backgrounds, and Luli Fama’s goal is to provide them with skills for a sustainable livelihood.
See the Luli Fama vision and ethos come to life with their latest collection, Cruise 2025, where the vibrant beauty of Miami’s iconic flair and the perfect swimwear fit get a playful twist just in time for summer. These styles stay true to the Luli Babe aesthetic by infusing the essence of bright turquoise waters and bold patterns into each meticulously crafted piece, promising to turn heads and make a statement wherever you go. The Cruise 2025 campaign has already started rolling out online and all the new pieces will be available on July 25, 2024. You can shop all your favorite Luli Fama styles online or experience the magic of the brand in-store at one of their three locations in South Beach, Miami, and Fort Lauderdale.
Website: www.lulifama.com
Instagram: @lulifamaswimwear
Photography credit: France + Jesse
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