Louis Vuitton Unveils LV Buttersoft Sneaker Designed by Pharrell Williams
- wgclients01
- 17h
- 1 min read
Louis Vuitton has introduced the LV BUTTERSOFT Sneaker, a new footwear model designed by Men’s Creative Director Pharrell Williams. The sneaker is part of the brand’s Fall-Winter 2025 Men’s Collection and reflects Williams’ ongoing exploration of the intersection between streetwear and classic dandyism.
The LV BUTTERSOFT Sneaker is available in 24 variations and is crafted from soft leather, which inspired its name. Designs include a broad range of color options, from dark tones to light pastels, with select styles featuring the Louis Vuitton Monogram. Each pair includes an LV logo on the upper and a silhouette of Williams’ face—labeled the "Phriendship" mark—on the tongue.
British actor and Louis Vuitton ambassador Callum Turner features in the campaign, which presents the sneaker in a series of promotional portraits.
The LV BUTTERSOFT Sneaker is currently available for pre-order through louisvuitton.com and the Louis Vuitton app. The official in-store release is scheduled for July 10, 2025.