Louis Vuitton Unveils Custom Trophy Trunk for 2025 United States Grand Prix in Austin
- Miami Living Team
- 3d
- 1 min read
Louis Vuitton, official partner of Formula 1®, has unveiled a custom Trophy Trunk for the Formula 1® MSC Cruises United States Grand Prix 2025, taking place October 17–19 at the Circuit of The Americas in Austin. The handcrafted trunk, featuring the House’s iconic Monogram, a bold “V” for Victory and Vuitton, and a black-and-white Damier finish line motif, celebrates the 75th anniversary of Formula 1® while reinforcing Louis Vuitton’s tradition that “Victory Travels in Louis Vuitton.”
Made at Louis Vuitton’s historic atelier in Asnières, France, the Trophy Trunk continues the House’s century-long connection to automotive culture, first established under Georges Vuitton in 1897.
“From our workshop to the racetrack, precision, teamwork, and innovation unite fashion and sport,” said a Louis Vuitton spokesperson. “This custom trunk embodies our commitment to excellence and celebrates the extraordinary moments of Formula 1®.”
The luxury brand’s presence at the Austin Grand Prix includes dynamic on-track signage and a showcase of cutting-edge craftsmanship, emphasizing the synergy between Louis Vuitton and Formula 1®’s global audience.
The event marks Louis Vuitton’s first full season as a Global Partner of Formula 1®, following its initial collaboration at the Monaco Grand Prix. With millions of fans worldwide, Louis Vuitton ensures that the sport’s victories are commemorated in style and tradition.
For more information, visit louisvuitton.com or formula1.com.