Louis Vuitton Takes Beauty to New Heights With La Beauté Louis Vuitton Launch
- wgclients01
- Mar 16
- 2 min read
Updated: Jun 20
Louis Vuitton is making a bold move into the beauty world, taking a page from the vibrant spirit of Miami’s style and flair. The brand is launching La Beauté Louis Vuitton in Autumn 2025, marking an exciting new chapter in its legacy of travel and creativity. Leading the way as Creative Director of Cosmetics is none other than Dame Pat McGrath, a British makeup icon whose unparalleled expertise will guide the creation of an immersive beauty experience that goes far beyond just products.
Pat McGrath, widely regarded as “the most influential makeup artist in the world,” brings decades of experience, including groundbreaking collaborations with top designers and fashion houses, including Louis Vuitton. She’s also the founder of Pat McGrath Labs and made history in 2021 as the first-ever makeup artist to receive the title of 'Dame' from Queen Elizabeth II. Her unique vision will shape the La Beauté Louis Vuitton collection, promising a luxury beauty journey that reflects both artistic excellence and innovation.
Louis Vuitton’s connection to beauty dates back to its early days, with vanity cases and elegant designs for perfumes, cosmetics, and toiletries. In the 1920s, the brand created luxurious powder compacts, mirrors, and brushes. Notable examples in the Louis Vuitton archive include a bespoke kit made for soprano Marthe Chenal in 1925 and an exquisite toiletry case created for composer Jan Paderewski. These early designs paved the way for Louis Vuitton’s venture into beauty, with the first Louis Vuitton handbags for women also designed to carry daily essentials, including cosmetics.
Pat McGrath, Creative Director of Cosmetics at Louis Vuitton, shares, “After over 20 years working backstage at Louis Vuitton fashion shows, I’m excited to take on this pivotal role in launching La Beauté Louis Vuitton. This venture is the result of incredible craftsmanship, creativity, and innovation. Beauty is more than just products, and what we are creating will bring a whole new level of luxury to the beauty world.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, adds, “La Beauté Louis Vuitton is a natural extension of our commitment to quality, innovation, and heritage. Through this new beauty line, we will continue to enrich our clients’ lives, providing them with a new way to experience luxury.”
Stay tuned for more details about the upcoming product range, as La Beauté Louis Vuitton is set to redefine what luxury beauty can be.