Louis Vuitton’s Enigma: Celebrating a Year on Discord with Innovation and Play
Louis Vuitton marked a year on the Discord platform with an immersive digital game called Enigma.
From November 26-30, two teams formed from the Maison’s community of 8,000 members were tasked with solving a daily riddle to find Vivienne, Louis Vuitton’s iconic mascot, who had gone missing. Participants showcased their cleverness and teamwork to successfully complete their quest.
This original game celebrated the first anniversary of Louis Vuitton’s presence on Discord, highlighting its dedication to creating innovative and engaging digital experiences for its community. Enigma perfectly embodied audacity and innovation, blending the House’s travel inspirations with the essence of gaming culture.