Louis Vuitton Presents the Louis Vuitton Cup
Louis Vuitton is delighted to announce its return to the America’s Cup as the Title Partner of this 37th edition. This prestigious sailing competition will take place in Barcelona happening now until October 27th.
Louis Vuitton’s sponsorship of the race began more than 40 years ago and in honor of those longstanding ties and shared values, Louis Vuitton celebrates becoming the title partner of the event, now called the Louis Vuitton 37th America’s Cup.
The Louis Vuitton 37th America’s Cup is a multidimensional competition requiring exceptional performance across various fields. To date, thirty-six editions have taken place, and only four nations have had the honor of winning: Australia (once), the United States (29 times), New Zealand (four times), and Switzerland (twice).
The partnership between Louis Vuitton and the America's Cup celebrates their shared values of excellence and continual innovation, demonstrated in the technical design of the yachts and Trophy Trunks crafted by Louis Vuitton. In honor of the sailing race, the Maison presents a special capsule collection featuring a dedicated unisex wardrobe.
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