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Louis Vuitton Celebrates the Louis Vuitton 37th America’s Cup Barcelona

Louis Vuitton presents special capsule collections for men and women, designed in honor of the Louis Vuitton 37th America’s Cup Barcelona sailing race. Featuring men’s and women’s ready-to-wear, bags and accessories, this collection captures all the excitement and energy of the world’s premier sailing regatta. 

Established in 1851, the America’s Cup is the world's oldest international sporting trophy with Louis Vuitton’s sponsorship of the race beginning more than 40 years ago, in 1983. To honor those longstanding ties and shared values of travel, innovation and performance, this year Louis Vuitton celebrates by becoming the title partner of the globally prized sporting event. Now called the Louis Vuitton 37th America’s Cup, the Maison will also organize the legendary qualifying stages, calling them the Louis Vuitton Cup.


House emblems blend with bold colours and nautical codes in three themes: “Riding the Waves” for technical pieces, “A Day on the Deck” for sporty day wear, and “Elegant Summer Evening” wear. The vibrant, dynamic America’s Cup logo, a signature code developed by Gaston-Louis Vuitton, forms a recurring motif throughout.


The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in-store and online starting on July 18th, 2024. The Louis Vuitton 37th America’s Cup, including the Louis Vuitton Cup, will take place in Barcelona from August 29th to October 27th.

By ML Staff.  Image by LV.


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