Longines Extends Longines Global Champions Tour Partnership Through 2032
- Nov 28, 2025
- 1 min read
Longines and the Longines Global Champions Tour will continue their long-running collaboration through 2032, reaffirming the Swiss watchmaker’s role as Title Partner and Official Timekeeper of the international show jumping series. The renewal continues a partnership that began in 2012 and has helped elevate the sport’s global visibility and competitive standards.
Over the past decade, the tour has become one of show jumping’s most prominent circuits, bringing top riders and horses to destinations such as Doha, Mexico City, Shanghai, Monaco, Paris, Rome, and Riyadh. Each stop integrates world-class competition with some of the most recognizable city backdrops in international sport.
The extended agreement will support expanded broadcast reach, digital innovation, and deeper storytelling designed to bring show jumping to broader audiences worldwide. The announcement coincides with the 2025 Longines Global Champions Tour Super Grand Prix, where winners from each Grand Prix leg compete for the season’s top honors.
Longines CEO & President Patrick Aoun said the renewed partnership reflects the brand’s commitment to elegance, tradition, and performance—values deeply rooted in the company’s equestrian heritage. Jan Tops, Founder and President of the Longines Global Champions Tour, emphasized the shared vision to advance show jumping and enhance the experience for athletes, horses, and fans.
Since its inception, the collaboration has expanded the circuit’s international footprint through global media distribution and signature event formats. The next phase will strengthen the tour’s position as a leading stage for individual show jumping and further solidify Longines’ role in the sport’s evolution.