Lincoln Road Becomes Summer’s Ultimate Soccer Fan Destination
- May 22
- 2 min read
This summer, Lincoln Road is transforming into Miami’s ultimate soccer destination, bringing fans together to feel every goal and moment at the iconic pedestrian promenade.
Lincoln Road will be fan central, featuring live screenings, immersive fan zones and premier global soccer retailers, including an official retail store, adding to the experience.
Concacaf House is open on select dates from June 11 through July 19 as a free fan destination with gaming stations, interactive challenges, live match viewing and more, offering something for the whole family to enjoy. Down the promenade, 720 Lincoln Road will turn into a CONMEBOL takeover celebrating South American soccer culture from June 14 through July 11, featuring a striking “living tree” installation, soccer zones and daily pop-ups. On June 21, join Family Game Day in partnership with Soccer Stars featuring interactive play, youth programming and community activities.
For capturing the perfect pic, oversized inflatable soccer balls representing Colombia, Germany, Japan and Saudi Arabia will be displayed throughout the district from June through late July, offering festive photo zones.
Restaurants across the destination are celebrating match days with live screenings and limited-time promotions. The soul of Latin cuisine, Andrés Carne de Res, is hosting match screenings featuring a dedicated rooftop viewing experience as the entire restaurant themes itself to fútbol. Join during June 26-27 for live music and festivities to get into the game day spirit. Havana 1957 adds a festive touch with themed decor, souvenirs, and a beer bucket deal, and make sure to stop at Prince Street Pizza to grab a slice for the chance to win two game tickets.
Cortadito Coffee House is serving up soccer-themed stickers on all cups with an exclusive Tres Leches Matcha to enjoy for a limited time. IT, The Italian Trattoria with pizza, pasta, and match-day specials, is giving guests the chance for 10% off their bill by wearing their national team jersey.
Beyond dining, the district features global retail brands including Adidas, Nike, and Pelé Soccer. Fans can move between shopping, watching, and dining without ever leaving the road. #PassionLivesHere