Lifeway Kefir at Miami Swim Week
- Mateo
- Jul 23, 2024
- 2 min read
Updated: Jul 24, 2024
Would you ever imagine seeing a probiotic beverage as part of the outfit at a fashion show? Lifeway Kefir made a splash at Miami Swim Week 2024, turning heads and promoting wellness in the most stylish way possible. Collaborating with fashion designer Eliya Cioccolato Eliya Cioccolato's Instagram Cioccolato Couture, our brand ambassadors matched outfit colors with the colors of kefir flavors, with blueberry kefir being a standout favorite.
Miami Swim Week 2024 was an unforgettable blend of fashion and wellness, delighting influencers, models, and socialites. Partnering with the Influencer Insider, and team, we educated an eclectic crowd about the benefits of probiotics for glowing skin and creating your loving body image.
Marketing for Wellness paired Lifeway Kefir with the influencer Mrs. World 2023, Iryna Bezsmertna, in a campaign to promote wellness and radiant skin. This campaign extended to Miami Swim Week, with a commercial running on the fashion runway featuring Iryna ditching a glass of champagne for a bottle of Lifeway Kefir.
Miami Swim Week 2024 with Lifeway Kefir, Marketing For Wellness and Influencer Insider.
Lifeway delighted beautiful humans with the refreshing taste of Lifeway Kefir and goodie bags, while also sharing their commitment to a healthier world through actions centered around gut healthy, all-natural,GMO-free ingredients, philanthropy, environmental responsibility, and local farming sustainability. For those mindful of their wellness and careful about what goes into their bodies, Lifeway Kefir stands out for its highest standards of quality.
Thank you Miami Swim Week 2024 and its wonderful host DC Swim Week. The event featured over 30 designers and attracted global media coverage.
Miami Swim Week 2024 with Lifeway Kefir, Marketing For Wellness and Influencer Insider.
Ambiance is king. Thank you Fabel, Miami Florida for hosting the Influencer Dinner and the Kick off Party and SLS Hotel was the perfect venue for the RUNWAY SHOW featuring divine collection by Eliya Cioccolato.
Miami Swim Week 2024 with Lifeway Kefir, Marketing For Wellness and Influencer Insider.
To find Lifeway Kefir, visit your local store and make sure to check out their delicious and healthy recipes.
To learn about influencer collaborations and how to create love for your brand, reach out to www.marketingforwellness.com.
Miami Swim Week 2024 with Lifeway Kefir, Marketing For Wellness and Eliya Cioccolato.
We love Our Partners!
Thank you to our partners and influencers for their support and making Lifeway Kefir a Splash on Social Media.
Big thanks to Moh Ducis for being a wonderful host and making sure our event went smoothly.
Join us for our next event at the Influencer Awards in Miami in December 2024 where you will meet some of the most interesting influencers in beauty, lifestyle and wellness influencers.