Leo Messi Backs Global Search for the Next Generation of Ballers With the Más+ by Messi 1v1 World Crown - and It’s Coming to America
- laurie2769
- Jul 28
- 3 min read
Prepare for a soccer revolution! Hydration drink Más+ by Messi, in collaboration with Leo Messi, widely regarded as the greatest soccer player of all time and an eight-time Ballon d'Or winner, is igniting a worldwide search for the planet's most exceptional 1v1 players.
Today marks the official announcement of the inaugural Más+ by Messi 1v1 World Crown, a groundbreaking tournament set to uncover grassroots talent and create a dynamic new platform for the future of soccer. The event has been unveiled by Más+ by Messi, the hydration drink co-founded by the soccer legend.
This brand new tournament is designed to redefine how the next generation of ballers make their name. From community pitches to the grandest stages, the Más+ by Messi 1v1 World Crown offers an unparalleled opportunity for aspiring athletes to shine - and, critically, to perform under the watchful eye of Leo Messi. The soccer maestro will be personally involved, helping in the selection of competitors and overseeing the final rounds, culminating in the ultimate moment where he will crown the champions.
A Global Quest To Unearth Unrivaled Skills
The journey to anoint the world’s top male and female 1v1 players begins on August 2nd in Los Angeles, where the first of four city pre-qualifier events kicks off. Over the following six weeks, the Más+ by Messi 1v1 World Crown will make stops in Toronto, London, and Dublin, with players battling it out in intense, head-to-head showdowns for a coveted spot in September's showpiece final in Miami. Aspiring ballers are encouraged to enter for a chance to be selected for a place in the city pre-qualifier events, with city event winners progressing to the final in Miami. The LA event will take place on 2nd August at LA Galaxy Park.
Alternatively, a select few 'Wildcard' spots can be secured by showcasing skills through video applications, with selected competitors heading straight to the Miami final.
The Essence of 1v1: Rules of Engagement
At its core, the Más+ by Messi 1v1 World Crown champions the raw, unadulterated essence of street soccer. Top Baller, the world's leading 1v1 soccer specialists, will host these electrifying tournaments, ensuring a celebration of community, sportsmanship, and unparalleled talent. Here’s how the 1v1 challenge unfolds:
Attacker plays a 1-2 with the defender
Attacker beating the defender to score a goal will get 1 point
Play resets and players switch positions
Defender stopping the attacker from scoring a goal will get 1 point
Attackers get 10 seconds to score a goal at each round
First to 3 points advances to the next round
Witness Future Legends In The Making
The search for the next generation of soccer masters kicks off this August:
Los Angeles – August 2nd
Toronto – August 16th
London – August 23rd
Dublin – September 6th
Miami (Final) – September 19th
The ultimate male and female 1v1 World Crown champions will not only claim a $5,000 prize, presented by Messi himself in Miami, but will also receive a meticulously crafted replica of the World Crown. This replica is modeled after the original, hand-forged creation by Joe Bazanetti, the renowned jeweler trusted by Messi for his eight Ballon d’Or rings. While the original crown remains a permanent symbol of glory, the replica serves as a distinguished emblem of the champions’ achievement.
Speaking about this groundbreaking initiative, Leo Messi shared:
Football is about passion, skill, and the joy of the game. The Más+ by Messi 1v1 World Crown is pure sport and isn’t just about finding champions; it’s about incredible, undiscovered talent showing the world what they can do.
Football is growing rapidly here in the US, and I’m sure that in the Los Angeles tournament — where it all kicks off — and across the rest of the country, we’ll see amazing 1v1 talent emerge. Plus, having the grand final in Miami makes it a special way to close out the tournament. I’m excited to see for myself the quality these new talents bring. Who will claim the crown? I can’t wait to find out.”
Throughout the series, Más+ by Messi will be on hand to support athletes, providing the hydration needed to help them perform at their absolute peak. Its expertly crafted blend of electrolytes, vitamins, and minerals, with natural flavors and no artificial sweeteners or colors, offers unmatched taste and just 10 calories per 16.9oz bottle. This ensures ballers can maintain their focus, stay locked in, and be at their very best for every challenge.
So, time for talk is over. Who will claim the crown?
To find out more about the Más+ by Messi 1v1 World Crown, enter for a chance to play in a city pre-qualifier event, or enter as a Wildcard, visit masbymessi.com/pages/1v1.