Le Bon Marché Rive Gauche Transforms the Department Store Into a Seaside Resort With "Tout Beau Et Tout Bronzé"

The getaway begins as soon as visitors enter the store, as the grandiose main foyer becomes a giant sandcastle, dotted with colorful buckets and oversized balloons. Designed as an ebullient interlude, the immersive scenography is a one-way ticket to summer fun at the seaside. 

Like a travel diary, the offering celebrates iconic destinations as Le Bon Marché welcomes exclusive creations from dream hotels, from the French Riviera to Sicily.  The Lily of the Valley hotel presents a sunny collaboration with designer Aurélie Bidermann, while the Belmond Villa Sant’Andrea unveils a line inspired by the dolce vita.  

Guest of honor for the event Johanna Ortiz embodies summer elegance. The Colombian designer has created a pop-up space called La Plaza Johanna Ortiz, 220 square meters bathed in warm light, inspired by a traditional village square. Tropical print dresses are joined by a typical South American café and a fresh flower stand, setting the tone for a refined, sensual and radiant summer.  

Tout Beau et Tout Bronzé at Le Bon Marché Rive Gauche is a veritable ode to escape where the art of travel meets craft, lightness and whimsy.  

ML Staff. Content/images courtesy of LVMH