Lancôme Launches Idôle Peach ’N Roses with Olivia Rodrigo
- Mar 16
- 1 min read
Lancôme recently celebrated the launch of its newest fragrance, Idôle Peach ’N Roses Eau de Parfum, with an interactive "Peachy Scavenger Hunt" across Miami. The campaign, fronted by Lancôme Global Ambassador Olivia Rodrigo, featured wild postings throughout the city where fans could scan QR codes to unlock fragrance samples and enter to win a signed bottle.
The new fragrance is a modern fruity-floral crafted by the original Idôle perfumer trio. It highlights Givaudan’s Peach Orpur™ for the first time, delivering a juicy “first-bite” peach effect. The scent opens with top notes of sparkling red berries, transitions to a heart of natural peach extract, and finishes with a velvety Damascena rose base.
Idôle Peach ’N Roses is available in 0.85 oz ($66), 1.7 oz ($122), and 3.4 oz ($149) sizes. The fragrance can be purchased online at Lancôme's website and at Lancôme counters nationwide.