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Lacoste: The Preferred Brand Returns to the Miami Open 2024 Presented by Itaú

Updated: Mar 20

Since 2015, Lacoste has remained a proud sponsor of the Miami Open presented by Itaú. For the 2024 edition the brand returns at the tournament, both on and off the court, through its retail experiences, Le Club Lacoste suite, and on-site interactive elements. Expect to see tournament staff, officials, linesmen, lineswomen, and ball kids dressed in Lacoste’s signature French fashion sport style throughout the 2024 tournament in a dedicated co-branded collection specifically for the partnership and the occasion.


Ambassadors


Lacoste sponsored players expected to play in the 2024 Miami Open include Daniil Medvedev, wearing a custom kit, alongside Bernarda Pera, Grigor Dimitrov, and Arthur Fils, wearing Team Lacoste, the brand’s mainline tennis offering. Fils is Lacoste’s latest tennis ambassador, joining the roster for 2024.


Daniil Medvedev

Bernarda Pera

Grigor Dimitrov

Arthur Fils

Retailing


Lacoste retail arrives at Hard Rock Stadium with a dedicated pop-up shop as well as a trailer and kiosks across the grounds. Customers will be able to shop the dedicated co-branded collection alongside an array of the brands seasonal and core offerings as well as customize their Lacoste purchases with a wide range of patches designed for the tournament and exclusive to the on-site shop. Souvenirs curated specifically for the Miami Open presented by Itaú include umbrellas, ponchos, towels, insulated cups, and a plush crocodile stuffed animal, among other items, all in signature Lacoste green and white, that won’t be shoppable anywhere else. Lacoste players are expected to stop by the tent to meet fans for signings over the course of the tournament.

For those not in attendance at the Hard Rock Stadium, Lacoste stores at Aventura Mall, on Lincoln Road, and in Boca Raton will also be celebrating the Miami Open presented by Itaú with a visual takeover in stores focusing on Lacoste’s players and the co-branded collection, in Aventura.



Lacoste's dedicated pop-up shop at Hard Rock Stadium


More on the Co-Branded Collection


The dedicated co-branded tournament collection for men, women, and children allows fans to explore pieces worn on and off the courts and has been designed with the city in mind, Miami is at the heart of the collection. Dedicated motifs and pastel pops of color pay homage to the vibrancy that surrounds the home of the tournament and are found across jackets, polos, t shirts, hats and more.


In addition to the Hard Rock tent and Aventura store, the co-branded collection will also be available for purchase on Lacoste.com for Miami Open fans across the country.




About Lacoste


Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.


At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become imbued with an emotional connection that raises them to the status of icons.


The Lacoste elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other's values and differences.


Lacoste is established in 98 countries, throughout a network of 1100 shops. For further information on Lacoste click here.


Lacoste is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside Aigle, Gant, Tecnifibre and The Kooples (https://mf-brands.com/)

By ML Staff. Images courtesy of Lacoste


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