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LACOSTE Sponsorship of the Miami Open to Continue

Updated: Mar 30, 2019

LACOSTE, the official apparel and footwear sponsor of the Miami Open presented by Itaú, has renewed its partnership with the event and will continue to dress tournament staff, officials, linesmen, lineswomen and ball kids in its signature French elegance through the 2024 tournament.

“LACOSTE has been an amazing tournament partner since day one of their sponsorship, and we couldn’t be more pleased to have them continue with us for another five years,” said James Blake, Miami Open Tournament Director. “LACOSTE has a rich tennis heritage and their apparel is synonymous with style and elegance.”

“We are excited to continue our sponsorship of the Miami Open presented by Itaú in Florida, a key market for the brand in the U.S.,” said Joëlle Grünberg, President and CEO of LACOSTE North and Central America. “The tournament has resonated strongly with LACOSTE and our tennis ambassadors as we continue to reinforce our tennis heritage in the U.S.”

The French apparel brand will continue to celebrate its partnership with the Miami Open both on and off the courts with a co-branded collection that will be available at the tournament and in LACOSTE boutiques around Miami. The collection gathers colorful pieces to celebrate the Miami way of life.

Some LACOSTE sponsored players expected to play the 2019 Miami Open include World No. 1 Novak Djokovic, Hyeon Chung, Roberto Bautista-Agut, Dominika Cibulková, Benoît Paire, Guillermo Garcia Lopez, Christina McHale, Jérémy Chardy, Pierre-Hugues Herbert, Pablo Cuevas, Denis Kudla, Nicolas Mahut, Kristie Ahn, Filip Krajinović, Marius Copil, Anett Kontaveit, and Bernarda Pera.

LACOSTE joins the Miami Open presenting sponsor Itaú as global brands to sign multi-year renewals with the tournament prior to its move to Hard Rock Stadium in 2019.

Construction continues to move along quickly and the new tennis complex will provide an unparalleled experience for all guests that will transcend sports. The improved amenities will include best‐in‐class hospitality, permanent infrastructure and new entertainment spaces, and will allow the tournament to host a true lifestyle and entertainment event featuring the best in art, food, fashion and music.

Scheduled for March 18 – 31, 2019, the Miami Open will become the center of the sports and entertainment world as the likes of Roger Federer, Rafael Nadal, Novak Djokovic, Juan Martin del Potro, Serena Williams, Venus Williams, Maria Sharapova and Sloane Stephens descend on Hard Rock Stadium for a two-week extravaganza.

To purchase tickets, go to www.MiamiOpen.comor call 305-943-6736.


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