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Lacoste Launches Le Club in Miami Beach for 2024 Miami Open Presented by Itaú

Le Club Lacoste took over the Beach Bar at Soho Beach House Miami to celebrate the kickoff of the 2024 edition of the Miami Open presented by Itaú, attended by brand ambassadors Novak Djokovic, Daniil Medvedev, Grigor Dimitrov and Lacoste’s latest signing Arthur Fils.


Sport and fashion were at the heart of the evening with the brand transforming the house’s iconic pool into a floating visual tennis court complete with their iconic crocodile. Tastemakers from around the world invited by the brand were dressed in Lacoste’s latest Spring Summer collections whilst they enjoyed French 75s and Cecconis bites served by staff dressed in the brands co-branded tournament collection.


The evening was hosted by Kanis with DJ sets from Xwnia Wolf and Mia Moretti.


Miami Open Presented by Itaú Partnership


Since 2015, Lacoste has remained a proud sponsor of the Miami Open presented by Itaú. For the 2024 edition the brand returns at the tournament, both on and off the court, through its retail experiences, Le Club Lacoste suite, and on-site interactive elements. Expect to see tournament staff, officials, linesmen, lineswomen, and ball kids dressed in Lacoste’s signature French fashion sport style throughout the 2024 tournament in a dedicated co-branded collection specifically for the partnership and the occasion.


Brand Ambassadors


Novak Djokovic


Daniil Medvedev


Grigor Dimitrov


Grigor Dimitrov, Novak Djokovic, Daniil Medvedev


Arthur Fils


Tessah Andrianjafitrimo, Ugo Humbert

The Evening




More on Lacoste


Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.


At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become imbued with an emotional connection that raises them to the status of icons.


The Lacoste elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other's values and differences.


Lacoste is established in 98 countries, throughout a network of 1100 shops. For further information on Lacoste: https://corporate.lacoste.com/fr/accueil/

Lacoste is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside Aigle, Gant, Tecnifibre and The Kooples (https://mf-brands.com/)

By ML Staff. Images courtesy of Lacoste

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