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June News: Shiseido x Tory Burch Collaboration



With collaborations that have altered the beauty business, designers and businesses have leveraged their power to make a major statement across the globe. Shiseido has collaborated with well-known fashion designer Tory Burch to develop Limited-Edition Packaging for its Ultimate Sun Protector Lotion 50+ and NEW Clear Suction.


Tory's personal commitment to sun protection and Shiseido's revolutionary SPF technology sparked this collaboration. Tory Burch and Shiseido have made it their mission to utilize fashion and beauty as a new platform to achieve well in the world. In honor of their sunscreen relationship and a commitment to sun protection and skin cancer prevention, they contributed to Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology to further the study of skin cancer. The WetForce, HeatForce Technology in the Ultimate Sun Protector Lotion SPF 50+ and the NEW Clear Sunscreen Stick SPF 50+ formulas provide an invisible, lightweight protective barrier that gets more effective in heat, water, and sweat, keeping you protected in style. Using ocean-friendly chemicals that are devoid of oxybenzone and octinoxate, it is undetectable on all skin tones.



Tory Burch and Shiseido are creating a fresh new start to what we have known as sun protection and are turning heads of excitement for this new launch. Beginning on May 30, 2021, Shiseido x Tory Burch limited-edition sunscreens will be available in stores and online at Tory Burch, Shiseido.com, Ulta, and Ulta.com. Tory Burch is producing an exclusive fashion line that includes a surf shirt, bikini, flip flops, and bag in a Sprinkled Flower print inspired by the flower bottle design, to go along with the limited-edition sunscreens. Who else is excited for this new, fresh amazing collaboration that will keep your skin protected, and looking amazing with that summer glow!



By ML Staff. Images courtesy of Tory Burch