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Jim Rowley, Crunch CEO, Talks About 30 Years of Fitness Gyms Without Judgements

Updated: Apr 15



The past 30 years have been an exciting ride for Crunch gyms as we’ve grown tremendously in size and will continue to over the next five years. Here at Crunch, we stand by our philosophy of NO JUDGMENTS. Regardless of your shape, size, age, race, gender or fitness level, you will feel welcomed at Crunch. 


Crunch Gyms: 30 Years Strong


Words by Jim Rowley, CEO, Partner, Crunch Fitness

Crunch Fitness was founded in a tiny basement studio in New York City’s Village in 1989 as a welcome place for diverse people to workout and get fit. The fun-meets-fitness concept was designed to help individuals relax, loosen up, and really enjoy their workouts, so they’ll want to keep coming back. And years later, they still are!


Since Crunch Fitness opened its first gym, we have offered unique and fun classes like high-intensity interval training, Aerial Yoga, pole dancing, and Hard Knocks to countless members looking to get fit and stay fit.  When you walk into a Crunch today, you're not only going to find group fitness classes, you will find HIIT studios, RIDE studios, cardio machines, free weights, and more. Our gyms are filled with the best strength and cardio equipment in the industry. This, combined with world-class personal trainers, help our members get everything they need for a great workout.


We offer an excellent value proposition by providing our members with everything they are looking for, including digital and on-demand products. Aside from helping members track their workouts, the Crunch app provides more than 100 online workouts through Crunch Live for gym members who prefer to exercise from home.


Our South Beach Crunch location remains our one and only Signature location in Florida, but we also have 23 Crunch Fitness Franchise locations with five more coming soon. Crunch Fitness Franchise is one of the most progressive and competitive fitness franchise models in the U.S. These clubs offer top-quality cardio and strength training equipment, half-hour circuit training, personal training, a functional training area with indoor turf, dedicated group fitness studios, tanning beds and sunless spray options, and more.


Today, Crunch serves over 1.3 million members with over 300 gyms worldwide in 29 states, Puerto Rico, and 4 countries. Over the next five years, we will continue to rapidly expand across the U.S. and around the globe.


There’s a reason Crunch has been going strong for so long: we care about our team members and members. When diverse minds, hearts, personalities, cultures, and bodies come together for a common goal of getting healthy, everyone wins. 

For more information on Crunch gyms and franchise sales, check out www.crunch.com.