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Jessie James Decker Returns to Miami Swim Week in June 2023 With Her New Kittenish Swim Collection

The live runway show will be staged at the official PARAISO Miami Beach fashion pavilion on June 9th, 2023, and will be available to customers online at the same day. The show will be live-streamed on their Instagram page @kittenish at 6 pm EST.

After a successful launch last year as one of Miami Swim Week’s hottest fashion shows, Jessie James Decker will return to Miami Swim Week to present the latest collection of swimwear and accessories from her Kittenish apparel brand at PARAISO Miami Beach (a.k.a. Swim Fashion Week®), the world’s largest marketing event for the Swimwear and Resort Wear industry on June 9, 2023, at 6:00 pm EST.

The country singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur, and a New York Times bestselling author, Jessie James Decker will take advantage of Paraiso Miami Swim Week’s move a month earlier to June.

The move to early June is in response to a market shift capitalizing on the time of year when most of the top swim brand sales and media coverage occurs and in turn, Kittenish will mark the occasion as the sales release date for the collection.

“Kittenish is about being playful, fun, flirty, and sassy, and this swim collection displays just that”, states Jessie James Decker.

This year she came to the design team with a unique vision of combining her love for a European aesthetic with her identity as a southern babe to create her best swim collection yet! Jessie captured this aesthetic by carefully selecting romantic shades of red, vibrant greens, and a mix of warm neutrals.

Jessie loves traveling abroad and the romantic, sexy appeal of Italy and the Mediterranean coast so the collection keeps it spicy with subtle hints of Mediterranean prints, animal-inspired prints, and textured fabrics to give this collection that flirty Kittenish touch.

Jessie and the Kittenish team are proud to say that we kept Mama Earth in mind as we sourced eco-friendly fabrics to create several of the suits in this collection.

They are also proud of keeping functionality and versatility between styles as a top priority.

Helping to bring the popular brand style to the runway will be a showcase of the top fashion influencers from ZOOZ Group Talent including Cindy Prado (@cindyprado - 2.7M followers), Alexa Collins (@alexacollins - 2.4M followers), Cydney Moreau (@cydrrose - 1.2M Followers), Angela Babicz (@angelababicz - 612K followers), Skyler Simpson (@skylersimpson - 873K Followers), Kyra Green (@kyra212green - 401K Followers), Leidy Amelia (@leidy.amelia - 414K followers), Justine Ndiba (@justinejoy312 - 485K followers), and Morgan Lolar (@morganlolar - 109K followers), amongst other models and talent expected to walk.

In addition to the fashion show, Jessie will also serve as the keynote speaker of Miami Swim Week’s inaugural Summer Fashion Summit.

This intimate summit, held on June 8-9 at W South Beach, will consist of three sessions of a panel discussion and masterclasses on each day, exploring current trends across summer fashion, sustainability, marketing, and communications, with a lineup of visionary leaders spanning the fields of design, business, publishing, technology, media, and PR.

Sponsor partners from Zooz Group will help round out the promotions and gifting as one of the must-attend events.

Further information about the PARAISO Miami Beach schedule can be viewed at Press/media, buyers, fashion stylists, and other industry professionals must register at the website to receive credentials for this year’s events.


KITTENISH was founded in 2014 by platinum singer-songwriter, television personality, and two-time NY best-selling author, Jessie James Decker.

Launching with collaboration, it was a small collection that sold out immediately.

After opening KITTENISH’s first brick & mortar store in February 2019, Jessie decided to take full control of the e-commerce business at KITTENISH’s Nashville HQ.

When you feel confident and beautiful on the outside, it helps your inner beauty shine through. KITTENISH is fun, flirty, playful, and sassy. KITTENISH is more than just a look; it’s a state of mind. Look KITTENISH, feel KITTENISH, be KITTENISH.


Singer, songwriter, TV personality, fashion designer, beauty, and lifestyle influencer/entrepreneur, and 2x New York Times best-selling author, Jessie James Decker has emerged as a multi-platform juggernaut juggling fashion brands like her personally designed Kittenish line with three retail stores and growing, along with her television hosting duties. Signed to Warner Music Nashville, Jessie’s passion for music has made the multi-talented artist one of music’s true breakout firebrands. The singer’s authentic style immediately captivated listeners everywhere on her 2009 self-titled debut. She continued to keep it real with her second studio album, 2017’s Southern Girl City Lights, which debuted at No. 1 on Billboard’s Top Country Albums chart. Now it’s onto a new musical chapter of growth and empowerment with The Woman I’ve Become EP.

This year, Jessie was a fan-favorite

competing on the most recent season of Dancing With Stars, proving she really can do it all. Jessie lives with her husband, retired NFL player Eric Decker, and their three children, in Nashville, Tennessee.


ZOOZ Group is a leading global social media influencer technology agency. Led by Head of Talent, Rohan Goswami & Director of Talent & Partnerships, Savannah Taylor -ZOOZ Group forms close partnerships with client brands in order to understand and engage powerful influencers that hold extensive global audience reach. By applying our distinctive know-how and expert capabilities we’re able to cultivate and implement innovative marketing strategies that specifically target influencers – thereby ensuring your brand message and its reach is both reinforced and pervasive.

By ML staff. Images courtesy of Kittenish.


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