Jaeger‑LeCoultre Presents: The ‘Reverso Stories’ Experience
- wgclients01
- Apr 29, 2024
- 2 min read
This May, Jaeger-LeCoultre invites visitors to discover the world of Reverso through a richly immersive experience held in the heart of Sydney. ‘Reverso Stories’ is an opportunity for visitors to immerse themselves in the world of watchmaking craftsmanship and design through nine decades of cultural and social change, for a watch that was created to withstand the rigours of polo matches to becoming one of the most recognizable timepieces of all time. The ‘Reverso Stories’ experience will be staged in Martin Place, in the heart of Sydney’s CBD, from 10–19 May 2024.
‘Reverso Stories’: a fascinating retrospective and a new launch
‘Reverso Stories’ takes visitors on a compelling journey to discover the history, craftsmanship, innovation and design behind this watchmaking icon through four chapters – Story of an Icon, Story of Style & Design, Story of Innovation and Story of Craftsmanship. It is illustrated by a collection of emblematic Reverso models, from rarely seen archive timepieces, modern-day High Jewellery and miniature-painted models to highlights of the current collection, along with the world’s first wristwatch with four functioning faces, the Reverso Hybris Mechanica Calibre 185 ‘Quadriptyque’.
Alongside the exhibits, a live demonstration of the decorative art of perlage will give visitors insight into an element of the watchmaking process rarely seen by the public.
Jaeger-LeCoultre has also chosen the Sydney edition of ‘Reverso Stories’ for the global launch of three exceptional new limited-edition Reverso watches that showcase the skills of enamelling, gold-leaf paillonage and gem-setting mastered by the Manufacture’s in-house Métiers Rares™ (Rare Handcrafts) atelier.
Made of Makers: a collaboration with multimedia artist Yiyun Kang
Visitors begin their exploration of ‘Reverso Stories’ with a multimedia installation, titled Origin, commissioned from the Korean artist Yiyun Kang by Jaeger-LeCoultre under its Made of Makers programme. Through a series of collaborations with artists, designers and craftsmen from disciplines outside watchmaking, Made of Makers explores and extends the dialogue that naturally exists between horology and art. The programme has, to date, embraced the visual arts, gastronomy and music. Presented on a very large three-dimensional screen that has been purpose-built for installation in public spaces, Origin is a tribute to the ubiquity of the Golden Ratio in the world around us.
The 1931 Café and the Boutique: a complete experience
Completing visitors’ immersion into the spirit of Art Deco, the 1931 Café invites guests to pause and enjoy a complementary refreshment. Visitors are also invited to the Jaeger-LeCoultre boutique – just two minutes’ walk away at 84 King Street.
