Jaeger-LeCoultre Launches First Reverso Stories Pop-Up in South Florida

Jaeger-LeCoultre is bringing its immersive “The Reverso Stories” pop-up to the Miami Design District from May 21 through May 31, marking the first time the exhibition has appeared in South Florida. Open to the public at Sweet Bird North, the experience explores more than 90 years of the Reverso timepiece through a series of exhibitions focused on design, craftsmanship, innovation and watchmaking history. Visitors can learn more and reserve guided tours through Reverso Stores Miami Design District.

Presented ahead of the opening of Jaeger-LeCoultre’s new Miami Design District boutique later this summer, the pop-up includes archival Reverso models, contemporary high jewelry creations and current collections. The exhibition is organized into four sections titled Story of an Icon, Story of Design, Story of Innovation and Story of Craftsmanship.

The Miami edition also introduces several collaborations through the Maison’s Made of Makers™ program. Highlights include a webcomic installation by Olivecoat, a large-scale digital sculpture titled “Origin” by artist Yiyun Kang and a culinary collaboration with acclaimed pastry chef Nina Métayer.

Métayer’s contribution takes place inside the reimagined 1931 Café, where guests can experience pastries and a tropical smoothie creation inspired by Miami and the geometric proportions of the Reverso watch. The café blends Swiss watchmaking precision with the atmosphere of South Florida.

Alongside the pop-up, Jaeger-LeCoultre will also welcome visitors to “The Salon” at The Moore Miami, a temporary lounge space offering appointments, consultations and presentations of the Maison’s collections before the permanent boutique officially opens in the Design District.

The Reverso Stories Pop-Up runs May 21 through May 31 at Sweet Bird North, located at 95 NE 40th Street in the Miami Design District. Admission is free and guided tours are available daily. Additional information can be found on the Jaeger-LeCoultre website.

By ML Staff. Photos/Jaeger-LeCoultre