Jacob Elordi Becomes New Face of Bleu de Chanel L’Exclusif Fragrance
- Apr 27
- 1 min read
Chanel has introduced actor Jacob Elordi as the new face of its Bleu de Chanel fragrance line, positioning him as the embodiment of a character who challenges the present to define his future.
The campaign presents Elordi as a figure who views limits as new horizons and whose decisions shape his destiny, aligning this image with the brand’s vision for Bleu de Chanel. His on-screen presence is described as instinctive and magnetic, reinforcing the idea of a man of action at the center of the fragrance story.
As part of this positioning, Chanel is highlighting Bleu de Chanel L’Exclusif, a woody, ambery-aromatic scent with an intense trail, housed in a square blue glass bottle designed as a statement piece that reflects the most concentrated expression of the Bleu de Chanel fragrance.
Further details about the fragrance and the wider Bleu de Chanel collection are available on the official Chanel website.