Introducing AIR by Noosh: The Game-Changing Base Layer That Redefines Summer Comfort
- adriana
- May 5
- 2 min read
Updated: May 15
Noosh, the innovative brand known for rethinking everyday essentials, has just launched its most anticipated product to date: AIR, the seamless base layer engineered to transform how we experience summer dressing. Lightweight, invisible, and supremely comfortable, AIR is designed to keep wearers cool, confident, and completely chafe-free — no matter what the season throws their way.
Dubbed the hero product of the summer, AIR delivers revolutionary performance through next-level fabric technology and a body-conscious design philosophy. Its ultra-light, breathable fabric prevents thigh chafing, while the edgeless, seamless construction ensures no digging, no bulging, no visible panty lines, and no irritating seams — just a flawless, second-skin silhouette that moves effortlessly with the body.
“AIR is the product I always needed but could never find,” says Gal Golander, founder of Noosh. “I’ve stayed away from chafing shorts because while they stopped the chafe, I was left with itchy seams that irritated my thighs ,awkward lines that were visible under clothes, and constant riding up. I was always adjusting or tugging at something and it didn’t feel worth it. We created AIR to change that: it lays flat like a second skin, letting you move freely, dress boldly, and feel nothing but confident. This isn’t just a base layer—it’s a liberation layer.”
Key benefits of AIR include:
Chafe-free, second-skin feel – Ultra-lightweight, breathable fabric prevents thigh chafing while molding seamlessly to your body.
Edgeless, seamless & totally invisible – Laser-cut edges and bonded connections ensure no bulges, no digging, no VPL, and no seams that leave itchy red marks—just a perfectly smooth silhouette that disappears on your skin.
No roll, no ride-up – Designed to stay in place, no adjusting needed
Cooling & breezy – Feels like air on your skin, keeping you refreshed even on the hottest days.
Designed for real bodies – Available in more skin-matching shades than any other brand in the market, for a truly blended, “naked” look.
AIR is the perfect protective layer that prevents thighs from chafing & giving you the freedom to wear summer dresses, skirts, or shorts without the hassle & pain that usually comes with it. Plus, it’s perfect for under sheer or crochet outfits disguising as skin, while keeping you covered.
AIR is now available at www.getnoosh.com.